MANILA, PHILIPPINES — GMA Network Chief Marketing Officer (CMO) Lizelle G. Maralag has been tapped anew to be part of the 2022 Asia Pacific Effie Awards (APAC Effies) jury members.
Since 2017, Maralag has been among the APAC Effies judges composed of senior-level executives with rich knowledge and expertise in various marketing disciplines across the region.
With almost 30 years of experience in advertising, media, and marketing, Maralag is responsible for leading the Philippines’ top broadcast company, GMA Network, to become the most-awarded network from local and regional marketing award-giving bodies since 2010. She also played a key role in making Starcom Mediavest Philippines the number one media agency in the market during her tenure as a Managing Director prior to joining GMA.
The Effie Awards is a prominent award-giving body widely recognized in the industry as the global standard of marketing effectiveness excellence. It honors the most effective brands, marketers, and agencies, globally, regionally, and locally through its coveted effectiveness rankings called the Effie Index. Organized by Ifektiv Pte. Ltd., the Grand Effie Judging of the APAC Effie Awards happens this June, with the Awards Gala slated in September 2022.