TOKYO, JAPAN — Grey Group announced today the promotion of Masanori (Masa) Tagaya to Chief Creative Officer (CCO) Grey Tokyo.
A highly regarded creative, Tagaya began his career in 1998 as a copywriter before gaining experience in graphic advertising and radio commercials at a local production company. In 2002, he joined GREY as a TVC producer & copywriter and rose through the ranks to be named Creative Director in 2012 and Executive Creative Director in 2019.
Tagaya has worked on multiple brand campaigns for P&G, Febreze, Pantene, Lenor, and Pringles, to name a few. His purpose-driven creative work has played an instrumental role in adding clients such as; Coca-Cola, Amazon, Phillip Morris and Tiger to the Grey roster. Tagaya’s recent work such as ‘Hankograph for WildAid’ and #HairWeGo: My Hair Moves me Forward, were winners at various global and regional award shows such as; D&AD, APAC Effie and Spikes Asia.
An experienced Creative of over 20 years, he has participated on several jury panels and won numerous awards, including; TCC(Tokyo Copywriters Club) Best Newcomer Copywriter Award, ACC Gold, Creator of the Year medalist, D&AD, The One Show 2020, Cannes Lions, NY Festivals, Spikes Asia, ADFEST and more.
“Consumer insights have changed. Our work styles have changed. We have arrived at an age where companies and brands must be meaningful in the market and be meaningful in society. At a time like this, when the world is keen on finding the true essence of our existence, I find it to be an extraordinary opportunity to dive in, create work that represents this and to also enjoy the ride along with my team,” said, Masanori Tagaya (CCO Grey Tokyo)
“Masa has proven himself to be an excellent creative leader who delivers creatively celebrated work that helps our clients’ business grow. Our world has changed, and with that, our consumers’ habits have changed. I am confident Masa will accelerate Grey Tokyo’s ability to develop ground-breaking work that is truly ‘famously effective’ in our new world, which will continue to drive growth for our clients,” commented Yukiko Ochiai (President & CEO Grey Tokyo).