MUMBAI, INDIA — Havas Life Sorento (HLS), the health division agency of Havas Group India, has announced the appointment of John Mathew as President.
As a part of his role, John will oversee the HLS business in collaboration with the Global Havas Health & You (HHY) team. He will work towards providing a new horizon to the existing business while additionally creating a reliable gateway for new business opportunities. John will support Havas Life Sorento Managing Director Sangeeta Barde in further building the agency’s perception and position in the market.
Havas Group India has seen exponential growth over the last three years through its three verticals – creative, media, and health – which are spread across 15 agencies and verticals. As a result, Havas Group India is the country’s fastest growing advertising conglomerate. Havas Life Sorento has played a pivotal role in this growth journey, through its new business growth, cutting-edge work, and thought leadership. To maintain this momentum, the agency has been strengthening its teams, and John’s appointment comes at an important juncture in HLS’s growth journey.
Speaking about the appointment, Sangeeta said, “Havas Life Sorento has been witnessing a robust growth trajectory on the back of innovative campaigns over the last few years. We’re delighted to welcome John on board as we continue to grow further, breaking barriers and disrupting conventions for the health of brands, businesses, and people through purposeful and meaningful work.”
John Mathew said, “Returning to advertising is an exciting homecoming for me. It’s even more exciting to be a part of Havas Life Sorento which arguably is the most comprehensive and integrated health and wellness communications and strategic business solutions company in India. As HLS enters its next growth phase in Health Marcom, Health Content and Health-Tech Solutions, I hope to make a meaningful difference to the business and brands of our clients by applying the learnings I have had so far and from the learnings of ‘Havas Life and Havas Health & You’ by collaborating with the talent across our group companies.”
“I am delighted with the progress and the growth we have made with Havas Life Sorento in the last few years with Sangeeta at the helm. It became pertinent to further bolster the leadership team of the agency and I am glad John has taken on this profile. I wish him all the best and welcome him to the Havas Family”, said Rana Barua, the group CEO of Havas Group India.
With over 24 years of experience, John has been instrumental in building prominent brands like Cipla, RK Swamy BBDO, Novartis Healthcare & Glenmark Pharmaceuticals. Most recently, he was a part of Glenmark as the head of Digital & Multichannel Marketing, where he facilitated the building of brands like Fabiflu in record time, building a technology platform for online doctor engagement, and strengthening multichannel marketing strategy and Governance. He has also assisted in bringing the culture of implementing customer feedback to digital platforms, review market changes and technological gaps that provide an extra edge to the digital world. Over the course of his career, he has also founded and introduced four different consumer health platforms.