People: Iris Singapore boosts operations with three new senior hires

SINGAPORE — Iris Singapore has announced a raft of new hires as the agency continues to expand and enhance its integrated capabilities encompassing creative, strategy, and innovation. With immediate effect, Iris has appointed Bettina Feng as Head of Integrated Content Production, Priya Kalidas as Business Director, and Jenny Berryman as Senior Graphic Designer.

The appointments are poised to bring the Iris proposition, ‘For the Forward’, to life through its work, people, clients, and partners – making Iris the first choice for progressive clients looking for the best-integrated solutions.

Jenny (L), Bettina (C), Priya (R)

Bettina Feng joins Iris from DDB Singapore with a remit to further augment the agency’s production capabilities with a focus on new formats, digital assets, and social media. Bettina has over 19 years of experience working on global, regional, and local brands and she will report to Andy Cairns, Managing Director, Iris Singapore. “A new leadership team with a progressive vision is what attracted me to Iris,” said Bettina on her appointment.


Account management and brand communication professional with over 15 years of experience – Priya Kalidas – joins Iris from Ogilvy Singapore with a scope of leading Samsung’s regional business, reporting to Andy Cairns as well. “The opportunity to work with some of the most talented and brilliant minds, in an agency that adopts a progressive culture, and driving brands forward, under a new leadership team” is what attracted Priya to the role.

Finally, Jenny Berryman joins the Creative team with a remit to leverage design to create a compelling point of differentiation for every encounter and experience a brand has with its audience. Reporting to Ed Cheong, ECD at Iris Singapore, Jenny has extensive experience in graphic and industrial design across a plethora of verticals like hair care, skincare, and lifestyle across the markets of London, Paris, and Singapore. “I have always admired Iris’ work with a varied client set – and now I’m here, I get to work with a big mix of talented creatives and strategists,” added Jenny.

“The market for the very best talent has never been tighter – nor more important. These three hires are a testament to how far we have come in the past 18 months and the journey we are on; Bettina, Priya, and Jenny are all outstanding practitioners. Bringing these and our other connected specialists together simply gives us greater firepower when it comes to solving our clients’ ever more diverse business problems,” added Andy Cairns.

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