PeoplePress Release

People: Jasmin Magsajo to lead new Consumer Business Unit of Fonterra Brands Philippines

MANILA, PHILIPPINES — With over 20 years of experience in the fast-moving consumer goods (FMCG) industry, Jasmin Magsajo has managed some of the biggest brands across the Food and Beverage Categories and has held leadership roles in Sales, Trade, Brand Marketing, and Product Development in various MNCs.

Recognizing Jasmin’s expansive Sales experience and proven Marketing expertise, she has been entrusted to lead FBP’s new Consumer Business Unit, a synergistic team of Sales, Trade Marketing, and Brand Marketing.

As the marketing director for Fonterra Brands Philippines (FBP) for the past 6 years, Jasmin has demonstrated strong and capable leadership for the strategic growth initiatives of Anchor, Anlene, and Anmum. She has also taken expanded scopes in driving numerous regional projects for SEA and APAC. Her most recent role focused on successfully developing the future growth plans for Core Dairy Nutrition and the Chilled Dairy business for SEA.


Fonterra Brands Philippines is the local subsidiary of the consumer business of Fonterra Co-operative Group Limited, a New Zealand multinational publicly traded dairy cooperative owned by around 10,500 New Zealand farmers. The co-operative is responsible for approximately 30% of the world’s dairy exports and with revenue exceeding NZ$17.2 billion, is New Zealand’s largest company.

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