People: Kinesso appoints Matt Ware as Regional CEO for APAC

SINGAPORE — Kinesso, IPG’s connected intelligence company, recently announced the appointment of four new Regional CEOs. Executives previously in Matterkind leadership roles are being promoted to Kinesso Regional CEOs and will retain their Matterkind leadership responsibilities as well: Matt Ware in APAC, Andy Butters in EMEA, Jorge Chavez in LATAM, and Sean Muzzy in North America. The Regional CEO role was created to streamline support for Kinesso’s largest IPG partner, Mediabrands, and to capitalize on growth opportunities as Kinesso continues to evolve its business both inside and outside the IPG network.

Leading APAC operations, Matt Ware’s promotion to Regional CEO follows his appointment to Managing Director of Matterkind APAC in February 2021. By appointing leaders who are already in the region, Kinesso is building on the strength of IPG’s existing international leadership team.

“The new structure ensures clients have a single, simplified engagement experience with Kinesso and Matterkind, companies that work closely together as part of the data, technology, and media activation backbone for IPG,” shared Ware. “I’m excited to bring to life our ability to design and deliver integrated solutions across the breadth of our offerings for clients across APAC.”


“Putting Regional CEOs in place supports the kind of horizontal integration that will spark additional innovation at Kinesso,” said Arun Kumar, chief data and technology officer at IPG and Global CEO at Kinesso. “Innovation happens everywhere. Matt, Andy, Jorge, and Sean will give us a unified, global focus on the challenges we need to solve for our clients – including better connections between their martech and adtech – and will surely be a catalyst for further growth for Kinesso and our clients.”

“I couldn’t be more thrilled for Matt, Andy, Jorge, and Sean,” said Erica Schmidt, global CEO at Matterkind. “They already have a track record of success leading Matterkind’s business in these regions, and I know they will continue to deliver excellence in their new roles.”

Ware and the newly appointed Regional CEOs will serve as a single point of contact for Kinesso and Matterkind services and solutions. Clients will benefit from the end-to-end solution sets and additional innovations Kinesso and Matterkind develop as they work more cross-functionally and globally.

Kinesso’s new Regional CEOs’ bios can be found here.

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