People: Loan Menuge appointed to lead INCA Vietnam

HANOI, VIETNAM — GroupM’s influencer marketing solution INCA, today announced the appointment of Loan Menuge to lead INCA’s expansion in Vietnam. Loan is responsible for INCA’s overall business growth and customer success. Reporting to Tomasz Kuisz, Chief Product Officer, Loan will oversee a strategic go-to-market plan that fosters deep customer engagement, strengthens partnerships, and builds a powerful network of alliances.

Loan Menuge has over eight years of experience in orchestrating and optimising multiple full-fledged projects. His expertise ranges from implementing innovative initiatives for digital transformation, to conceiving omni-channel communication directions for the world’s top brands.

Loan Menuge

“We are happy to welcome Loan on board to lead the growth of INCA in Vietnam, and his experience and insights are invaluable in helping Vietnamese brands scale up their digital campaigns through our best in class AI-enabled influencer marketing technology. Thanks to experts like Loan we can maximise the potential of our unique technology to guarantee not only effective marketing but also connect brands with relevant, authentic influencers and publishers. I am confident that Loan will be influential in driving INCA Vietnam’s next chapter of growth,” said Tomasz Kuisz, Chief Product Officer, GroupM Vietnam.


Previously holding a senior position at Hakuhodo, Loan was tasked with establishing and growing the group’s digital capability from the ground up. This resulted in a positive improvement of the company’s assets, a revamping company digital & integrated services to expand business, a contribution to the growth of teams from one to 40 operational digital members, and direct management of the digital planning department which synergizes content strategy & influence solutions.

Loan orchestrated and led numerous IMC projects involving the management, influential content planning & operations of digital assets such as websites, display, search, social media, influencer and lead generation for major brands such as Ajinomoto, Mitsubishi, Kao, and Budweiser, among others.

Reflecting on his appointment, Loan said, “I am thrilled to be joining the GroupM family as INCA’s Lead in Vietnam, where I will work closely with brands to maximise the returns on their digital investments. Influencer marketing is exploding in Vietnam, and I’m excited to collaborate with GroupM to implement INCA’s influencer marketing solutions to the country.”

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