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People: Malyn Molina ushers in a more vigorous regional presence as EON Group’s new President and COO

MANILA, PHILIPPINES — The EON Group sets its sights on a stronger, more vigorous presence in the regional communications industry with the return of Malyn Molina as its new President and Chief Operating Officer effective April 2022.

Malyn assumes her new position following a five-year stint as Chief Operations Officer of Edelman Vietnam, in which capacity she doubled the company’s retainer business and spearheaded its growth towards becoming one of the best performing markets in APAC with an impressive base of key clients. Largely as a result of her dynamic and tenacious leadership, Edelman Vietnam was able to protect its business through the harshest periods of the global pandemic and received Campaign Asia’s PR Agency of the Year Award in 2021.

Prior to this, Malyn has held senior leadership positions at EON from 2009 to 2016, capped by her previous role as Managing Director of Engage, the company’s reputation management, public affairs, and government relations arm.

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“We are very happy to welcome back Malyn Molina,” says EON Chief Executive Junie del Mundo. “Under her watch, we anticipate a unique brand of leadership that will seek creative pathways for navigating the emerging challenges of doing business in the new normal, while at the same time continuing to uphold EON’s 24-year legacy of excellence in building trust.”

A consummate and multifaceted communications professional, Malyn brings with her over 20 years of expertise in corporate reputation and brand management, public affairs and government relations, and risk mitigation and crisis management — all of which have been instrumental in spearheading many successful campaigns for companies in highly regulated industries.

Malyn Molina

Likewise, she has also built considerable experience in specialized services such as capacity building, advocacy and grassroots outreach, and developmental communications, which have been greatly leveraged to develop multi-stakeholder campaigns for clients in the food, technology, and heavy industry sectors.

Stepping into her latest post, Malyn is very clear about the brand of leadership that is required during these extraordinary times. “The way we do business is still evolving and this calls for steel-clad resolve, for grit and resilience that’s driven by purpose, for action-oriented decisions that are anchored on compassion,” she states.

“With the speed of change and the volatility of variables that leaders face day to day, it would be very difficult for me to create a definite roadmap right now. My intention, at this early stage, is to follow an internal compass that is oriented towards the highest values that are most important to myself and to the company, and use that as our guide as we move forward together.”

She is also keen on seeing EON develop into a more powerful and influential platform for showcasing economic and social opportunities in the Philippines during this critical period.

“I see the future of Philippine companies and brands as central to the growth of the Asia Pacific region,” she says. “With EON’s expertise in public relations, reputation management, digital communications, and experiential marketing, I am very excited to lead the company into its next stage of growth and expansion as builders of trust in the communications industry, regionally and globally.”

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