People: New Chief Strategy Officer for McCann Worldgroup Philippines

MANILA, PHILIPPINES — McCann Worldgroup Philippines has appointed a new Chief Strategy Officer, Barbara Gutierrez, to head their planning and mapping division, one of the largest in the market. She will report to McCann Worldgroup Philippines’ Chairman & CEO, Raul Castro, and also joins McCann Worldgroup’s APAC Strategic Leadership Community.

Barbara brings over 30 years of advertising and marketing experience, specialising in brand planning, communications planning, and regional client management across Thailand, Singapore, Japan, Vietnam, India, Indonesia, Malaysia, and the Philippines. With expertise across categories, and with both multinational and local clients, Barbara has a focus on brand building, most notably having worked on Unilever business at a regional and global level.

No stranger to the IPG family, Barbara has previously worked with Mullen Lowe Thailand, where she was responsible for the development of communications strategies across the agency.

Barbara Gutierrez, Chief Strategy Officer, McCann Worldgroup Philippines

“I am thrilled that Barbara has joined our McCann Worldgroup Philippines family. She brings all the strategic experience we’re looking for and has a long track record of winning new business and converting revenue. Barbara will be an excellent team leader and mentor to our people,” commented Raul Castro, Chairman & CEO, McCann Worldgroup Philippines.

“McCann’s mission of helping brands earn a meaningful role in people’s lives really speaks to me – it’s what I’ve spent my career focusing on. I’m excited to work with the great talent in McCann Worldgroup and to be joining such a celebrated agency,” said Barbara.

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