NEW YORK, US — Outbrain Inc., a leading recommendation platform for the open web, has announced the addition of Kate Taneyhill Jhaveri to its Board of Directors, effective immediately.
Jhaveri, currently Executive Vice President and Chief Marketing Officer of the United States’ National Basketball Association (NBA), brings more than 25 years of marketing and technology expertise to the new role.
Appointed EVP and CMO of the NBA in August 2019, Jhaveri leads global marketing, research, and analytics and is responsible for driving revenue, commerce and brand growth for the NBA, NBA G League, and NBA 2K League around the world.
Prior to joining the NBA, Jhaveri spent more than two decades working at the intersection of technology, digital media, ecommerce, and entertainment. Prior leadership roles include Chief Marketing Officer at Twitch.tv; Head of Consumer Marketing at Twitter; Head of Brand Marketing at Facebook and global marketing positions at Microsoft.
Jhaveri commented on the position: “I am so thrilled to join the Board of Directors at Outbrain and support the company’s growth and role as a leading recommendation platform of the open web.
“The importance of establishing trust with consumers is at an all-time high for advertisers and media owners. As they navigate the open web, Outbrain is well positioned to help with quality and brand safety being top of mind for both the company and its partners alike. I could not be more thrilled to join the board at such an exciting time.”
Yaron Galai, co-Founder and co-CEO of Outbrain, said of Jhaveri’s appointment: “We are delighted to have Kate join our board of directors as we embark on our journey as a public company. We know that she will be a phenomenal addition and complement the wealth of knowledge of the existing Board members.”
David Kostman, Co-CEO of Outbrain, added: “Kate’s marketing and advertising background, and decades of experience handling successful roles in top technology and media companies, will provide us with insights to help us as we grow our direct to consumer and brand offerings.”