People: R/GA Shanghai appoints Kelvin Leong as new Creative Lead

SHANGHAI, CHINA – R/GA Shanghai is pleased to announce the appointment of Kelvin Leong to the role of Executive Creative Director. Kelvin brings with him 13 years of creative experience in China and has additionally held APAC leadership roles across both 4A agencies and boutique agencies. He will be responsible for leading the creative vision for R/GA Shanghai and driving transformational work across its agency roster.

A creative veteran in the industry, Kelvin has worked over two decades serving numerous brands which include: Coca Cola, P&G, Toyota, Sony, Guinness, Visa, FedEx, PepsiCo, Mini Cooper, Unilever, KFC, China Merchant Bank, Tsingtao Beer, The North Face, Oakley, Converse, Air New Zealand and Shanghai Disneyland Resort.

Kelvin is also highly awarded for his creative prowess over the years and has received recognition from global and regional award shows such as Spikes, AdFest, AWARDS, D&AD, Clio, One Show and Cannes.


“I always believe that curiosity helps strip away layers that mask insights to a problem. I feel R/GA operates the same way. We are curious about things. By uncovering great human insights, and applying new world tech, we can produce breakthrough ideas.” said Kelvin Leong.

Seamus Higgins, VP Chief Creative Officer, R/GA Asia Pacific said, “We are incredibly excited to have Kelvin join the team. His talent, creative energy and passion are really going to help us continue to elevate the quality of what we can do for our clients.”

Upon his joining, Managing Director of R/GA Shanghai Sook Ping Chow shared, “From the past I have known Kelvin as a colleague and friend, he loves challenges and believes in constantly reinventing himself. This will bring a whole new level of energy to R/GA Shanghai.”

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