SINGAPORE — Reprise, the performance marketing and eCommerce specialty agency of IPG Mediabrands (NYSE: IPG), announced the appointment of Glen Conybeare as Global President of Reprise Commerce. The business unit dedicated to eCommerce within Reprise Digital was launched in late 2020 and has achieved significant growth despite uncertainty in the broader economy. This newly created role builds on the vision for Reprise Commerce to become a preferred agency partner for clients globally by adding enterprise-wide leadership of the business unit.
Reprise has earned a strong track record managing billions of dollars in media spend in crafts such as search and social, while also creating experience and content plays for some of the world’s best-known brands. The agency’s roots in paid search and SEO laid the foundation for a thriving eCommerce craft and ultimately the establishment of Reprise Commerce. Reprise Commerce as a holistic offering is expected to continue to scale up and achieve substantial double-digit growth in 2022 after going from strength to strength in 2021.
“During the first half of 2021 Reprise Commerce quickly attracted new business and top talent to support our tremendous pace of growth, including welcoming 50 new hires and onboarding 20 new clients globally. We believe this growth speaks to the value we deliver as an agency partner and the culture we have as a desired employer. I have known Glen for several years since his Stickyeyes agency in the UK joined our Reprise network, which boosted our overall proposition. He is a proven leader whose entrepreneurial background and commercial drive will help us achieve even more,” said Dimitri Maex, Global CEO of Reprise.
Conybeare added: “I am delighted to take on this new challenge. Reprise Commerce is moving at a pace we don’t often see in network agencies, and that really excites me. We’re innovating as fast as we are growing, which ensures the service we are providing our enterprise clients is truly world class. In addition, we continue to invest in the business, both from a technology and people point of view, indeed we’re opening up several global roles in the coming days.”
Reprise Commerce shares the same DNA as Reprise with a fanatical focus on Customer Flow. Mapping customer journeys end-to-end is a crucial to how strategic solutions are designed. This competitive offering goes beyond media solutions to incorporate site experience from SEO/CRO/UX for Direct-to-Consumer site to Marketplaces and eRetail, and, of course, content.
Whether it is Amazon A+ Product Detail Pages, brand stores or great creative, Reprise Commerce is uniquely fit for purpose to help clients drive sales and maximize profitability.