People: Sitecore appoints Joey Lim as Asia-Pacific and Japan President to drive growth in regional operation

SINGAPORE — Sitecore®, the global leader in digital experience management software, today announced it has appointed Joey Lim to lead its Asia-Pacific and Japan operations.

The appointment of Lim strengthens Sitecore’s presence in the APJ region and is part of the company’s ambitions to grow aggressively in the wake of the US$1.2 billion funding secured in January. Her new role will see Lim lead fast-growing teams across the region, enabling organisations to digitise their content, commerce, and digital operations.

“Sitecore has a brilliant culture and a vast network of dedicated partners across the Asia-Pacific and Japan markets and I wanted to be part of that opportunity,” said Joey Lim, Sitecore Asia-Pacific and Japan President. “In 2022, the pressure for enterprises to deliver seamless digital experiences, including best practice content and commerce services, will only intensify, and I am looking forward to helping our customers deliver on that opportunity.”


Singapore-based Lim will report to Sitecore’s global chief revenue officer Monte Wilson. She will be responsible for driving the overall sales strategy and growth for Sitecore in the region.

Prior to joining Sitecore, Lim was VP of Commercialization at Lark, a ByteDance business unit, providing collaboration and communications software to enterprise customers. In that role, Lim set up Lark’s APAC business (with focus on ASEAN, India and Japan), and ran Lark’s marketing and demand generation, business development, and channel operations. She was formerly the Sales Director, ASEAN, for cloud computing provider ServiceNow from 2014 to 2019, and has also worked in corporate sales for Salesforce.

“Joey has a tremendous track record in building successful software businesses in the region and we are delighted to have secured her skills to lead Sitecore in our APJ region,” said Wilson. “We were looking for an outstanding individual to take Sitecore to the next level and we know that Joey’s experience in building teams and delivering on ambitious goals will benefit our teams and clients.”

Joey Lim


Lim is a graduate of Nanyang Technological University in Singapore. She was regional winner of the Entrepreneur category in the Women’s ICT Awards 2021, organized by Channel Asia, an IDG publication.

Sitecore is the market leader in driving superior digital experiences for many of the largest and most respected brands in healthcare, financial services, retail, automotive, manufacturing, and more. Its customers include more than a third of the Fortune 100 and nearly half of the S&P Global 100. As a result, Sitecore is ideally positioned to help businesses excel with their digital strategies.

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