People: Troo insurance appoints new President & CEO

MANILA, PHILIPPINES — Troo, the life insurance joint venture between EastWest and the Ageas Group, appointed Glenn Williams as its new President and Chief Executive Officer, effective January 1, 2022. Williams succeeds Dominik Smeets, who has been reassigned as First Deputy General Director at MB Ageas Life, the life insurance joint venture of the Ageas Group in Vietnam. Before his new role, Williams served as Troo’s Chief Finance and Risk Officer.

Banking on the strong partnership between EastWest and the Ageas Group, Williams is positioned to take Troo insurance to new heights. With nearly 30 years of experience in the industry and the last 22 years in Asia, Williams will continue to steer the company, leveraging on EastWest’s network and the global insurance expertise of Ageas.

“I’m honored to have been appointed as Troo’s new President & CEO. It’s a privilege to lead this group of people who are brave, optimistic, creative, and innovative,” said Williams. “We’re an organization led by a vision and a passion – to help Filipinos plan for a better tomorrow so they can live their best lives today. I’m committed to leading and serving our 500- strong workforce so we can deliver the very best to our customers, employees, and shareholders.”


“We look forward to working with Glenn and Troo, our insurance partner, to serve our customers even better. Having seen Glenn the last couple of years as Troo’s Chief Finance and Risk Officer, we are confident that Troo will continue to build on its success in meeting our customers’ life, health, education, and investment needs,” said Antonio Moncupa, EastWest CEO.

“The Philippines is an important growth market for us at the Ageas Group,” said Emmanuel G.C. Van Grimbergen, a member of the Executive Committee of the Ageas Group, and Chairman of Troo (East West Ageas Life Insurance Corp.). “It is one of 9 countries in the Asia region where Ageas has joint-venture partnerships with, and as such, an integral part of our global footprint in addition to Europe. With Glenn leading the way in the Philippines, we look forward to Troo’s contributions in fulfilling our Impact 2024 long-term sustainable growth strategy.”

Besides the appointment of Williams, Troo added two new members to its senior management team to help drive its strategic growth plans and deliver on its commitment to being a customer-centric insurance company.

James Delong will fill the newly created role of Chief Distribution Officer. An insurance industry veteran with over 20 years of experience, Jim will lead the company’s drive to build, expand, and create distribution opportunities for Troo. Delong started his career in the US and moved to Asia where he has worked and lived for over 18 years, most recently as Regional Director for Conventional Distribution, Asia, for the Ageas Group.
Zhen Chen will be filling in the role of Chief Finance & Risk Officer vacated by Williams. Chen, who started his two-decade career as an actuary, brings with him a strong background in insurance covering China, Switzerland, and Vietnam. Chen will oversee all the company’s financial and risk management operations.

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