People: VaynerMedia APAC bolsters creative capabilities with key hires as the agency continues to expand

SINGAPORE — VaynerMedia APAC announced today four new hires to further drive the agency’s creative capabilities across the APAC region. These appointments include Pitha Udomkanjananan as Head of Creative in Thailand, and Mae Ong, Matthew Crescenzo, and Rachel Hoo as Creative Directors in Singapore. They will report to VaynerMedia APAC Managing Partner and Head of Creative VJ Anand.

“As an integrated creative and media agency, VaynerMedia has a very unique approach to creativity. As we continue to grow in more markets, it is important to find creative leaders who are social natives, creatives who know the platforms of today and are willing to allow ideas to come from anywhere in order to create compelling content. Pitha, Mae, Matthew, and Rachel are those leaders and I am excited to work with them to continue driving success and impact for our client partners,” said VJ Anand, Head of Creative and Managing Partner, VaynerMedia APAC.

This announcement follows the appointment of Shaun O’Connor as Creative Director at VaynerMedia Australia, as the agency expands rapidly across the region.

Pitha Udomkanjanana

Pitha Udomkanjanana is an award-winning creative with a multicultural perspective. He has over 10 years of experience in both Thailand and the United States, beginning his career at Creative Juice Bangkok, before moving to Leo Burnett Chicago where he worked on top global brands. Most recently, Udomkanjanana served as Deputy Executive Creative Director at BBDO Bangkok. His work has been recognized by Cannes Lions, The One Show, Clio Awards, London International Awards, Young Guns, WARC, ADSTAR, ADFEST, and Spikes Asia.



Mae Ong

Mae Ong has over 10 years of traditional and digital experience within the industry. Throughout her career, she has led creative for global brands such as Disney, Nike, Netflix, Samsung, and Nestlé. Prior to joining VaynerMedia APAC, Ong was Creative Director at BBH Asia Pacific.




Matthew Crescenzo

Matthew Crescenzo started his career in traditional advertising however quickly understood the world was shifting and jumped headfirst into the digital landscape. Crescenzo was previously the Creative Director at Brave Bison and has extensive experience in both social media and influencer marketing. He has worked with brands including Disney Studios, Mondelez, Singapore Airlines, SK-II, LEGO, Coca-Cola, ANA, and AccorHotels.


Rachel Hoo

Rachel Hoo began her career in advertising as a designer and soon found her passion to become a Creative Director. Over the course of her career, she’s worked on KFC, Maxis, Wonda, Air Asia, Petronas, Mitsubishi, Libresse, and more. She’s won numerous awards including D&AD, The One Show, ADFEST, London International Awards, Kancils, and New York Festivals. She also dabbles with art on social media and has grown her followers overnight with her fan art for Disney+ content.


Shaun O’Connor

Shaun O’Connor brings 15 years of diverse experience leading creative across digital innovation, social, PR, as well as broadcast at agencies including We Are Social, R/GA, Saatchi & Saatchi, and DDB. O’Connor’s work has been recognised at all major international award shows.

In addition, VaynerMedia APAC has hired three Associate Creative Directors: Nicholas Goh in Singapore who was previously at BLK J, Candice Chhoa in Malaysia who worked with Rachel at Naga DDB, and Napat Pornratanaraksa (June) in Thailand who worked alongside Pitha in her previous stint at BBDO Bangkok.

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