PeoplePress Release

P&G Philippines’ Asher Lu recognized among the first Mansmith Sales Master Awardees

MANILA, PHILIPPINES — Procter & Gamble (P&G) Philippines celebrates its homegrown talent, Sales Director Asher John Lu, for being honored as one of the inaugural recipients of the Mansmith Sales Masters Awards.

Asher Lu Mansmith Sales Master Awardee insert
Asher Lu

The Mansmith Sales Masters Awards is an esteemed recognition program in the Philippines organized by Mansmith and Fielders, a leading marketing and sales training company. The awards program showcases the best practices in exemplary sales leadership, mentorship, and ethical conduct across various industries. It recognizes individuals who have demonstrated inspiring leadership, exceptional sales management skills, and a commitment to fostering growth and development. Asher’s journey at P&G Philippines is a testament to these qualities as he has evolved into an exceptional leader and mentor.

“I am honored to receive the prestigious Mansmith Sales Masters Award, and I attribute this recognition to the incredible support and opportunities provided by P&G Philippines. The organization’s commitment to employee growth, exceptional leadership training programs, and a culture of excellence have played a pivotal role in my professional journey,” said Asher.


Driving growth and transformation at P&G

Asher has an outstanding track record of success across various sales roles, establishing himself as a true champion of growth. Asher’s transformative leadership led to record sales growth for P&G Philippines, including nearly doubling the market share of Old Spice. His exceptional salesmanship and strategic planning also elevated P&G’s hair care category, achieving its highest-ever sales and market share during his tenure.

Asher’s proficiency as a turnaround specialist has been nothing short of inspirational. Asher’s expertise in designing and implementing strong pricing and promotion strategies was instrumental in the remarkable turnaround of challenged businesses in P&G. His strategic initiatives led to significant market share growth, reversing months of decline and positioning the brands he handled as a market leader.

Drawing inspiration from his mentors, Asher is a strong advocate for empowering individuals and shaping the future of sales in the industry. He fosters a culture of excellence within his team, recognizing and rewarding their achievements while actively supporting their growth. Additionally, Asher understands the significance of preparing the next generation of P&G sales leaders for success. To this end, he has codified successful sales frameworks and processes, which have become the gold standard for designing go-to-market plans within P&G Philippines.

Asher exemplifies P&G’s commitment to investing in talent and fostering exceptional leadership. With a “grow from within” culture, P&G offers meaningful career paths, leading billion-dollar global brands, international exposure, hands-on mentorship from top business leaders, and the opportunity to become purposeful industry leaders. P&G stands out as one of the country’s premier workplaces, providing an environment where individuals can develop their talents and skills to their fullest potential.

Visit to learn more about P&G and its job openings.

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