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Rami Hachache signs with The Sweetshop for Asia Pacific representation

Sweetshop Signs Director Rami Hachace For APAC Representation INSERT
Rami Hachache

ASIA PACIFIC — The Sweetshop has added the multi-talented Rami Hachache to its director roster for representation in Asia, Australia and New Zealand.

“We are absolutely delighted to have Rami on team Sweetshop,” said Jenny Crabb, EP at The Sweetshop Asia. “He is not only a fantastic director with a sharp eye for detail, but a seriously funny guy with an ability to expand the comedy in scripts ten-fold! The cherry on top is that he is just a lovely, wonderful person to work with, Penny and I are looking forward to our next project together”

Rami co-created the social media sensation, “Kirby Jenner” – Kendall Jenner’s elusive, imaginary fraternal twin. After the Instagram account, which was originally started as a fun visual exercise, took on a life of it’s own with a huge pick up on socials, Rami was brought on to direct and executive produce “Kirby Jenner” an eight-episode scripted reality comedy series for Quibi alongside Kendall and Kris Jenner who also executive produced the show.


Rami’s journey into the world of filmmaking is far from conventional. Coming from a Lebanese family who immigrated to the United States when he was just a toddler, Rami recounts his early years as being marked by constant movement and chaos. “I’ve always loved TV and all things comedy,” Rami shared, “those cartoon intros and cheesy one-liners were transformative.”

Rami’s career to date has been fueled by a lifelong fascination with humor, where he weaves his comedic magic into commercial campaigns for global brands like Converse, Target, Old Navy, and Southwest Airlines.

“I’ve been a fan of The Sweetshop for years and am excited to collaborate with them!” remarked Rami on joining The Sweetshop.

Rami has a deep love for both comedy and long form, his latest project is a Netflix series with comedian Tom Segura, a six episode dark comedy series that Rami will co-write, direct, and executive produce, his third collaboration with Tom.

Melanie Bridge, Co-CEO of The Sweetshop, commented “Rami is a treasure trove of funny mixed in with a beautiful commercial eye, we are so excited to have persuaded him to join The Sweetshop”

Take a look at Rami’s work here.

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