SYDNEY, AUSTRALIA – In a strategic move to strengthen its leadership bench and accelerate its growing influence in the retail media space, reo, powered by oOh!media, has announced the appointment of Renae Usher as its inaugural Director of Sales.
A seasoned media and sales executive, Usher brings more than 13 years of expertise spanning retail media, digital and publishing. Her appointment comes as reo continues to gain strong market traction, following a string of high profile retail partnerships secured earlier this year, including Petbarn, Officeworks and Australia Post. The business is also in advanced conversations with additional high street retailers, with more announcements expected in the coming months.
Prior to joining reo, Usher held a senior leadership role at Cartology, where she spent over three years spearheading its retail media sales function. Her tenure was marked by successful omnichannel campaigns for leading FMCG players such as Coca-Cola, PepsiCo, Mondelez, Mars Wrigley, and Nestlé. Her previous leadership roles at Nine and Fairfax saw her managing critical agency relationships and delivering integrated cross platform solutions.
Andrew Every, chief strategy and retail media officer at oOh!media said: “Renae’s appointment is a significant signal of reo’s ambition as we continue to build out our team and drive growth for retailers across Australia and New Zealand. She has proven experience in scaling retail media networks, collaborating with retailers and their brand partners and her sales leadership will be instrumental in delivering them commercial success while helping shape the next evolution of retail media.”
Usher said: “Over the past three years at Cartology, I’ve had a front row seat to the growth of retailmedia and the value it can unlock for both retailers and brands. What drew me to reo is the ability tomove at pace and bring together the strategic thinking and collaborative approach of a mature mediabusiness, while building something truly new and exciting.”
