MUMBAI, INDIA – Sanchari Chakrabarty, the powerhouse behind some of India’s most culturally resonant campaigns, is back at DDB Mudra Group. Rejoining as Senior Vice President and Head of Strategy at 22feet Tribal Worldwide, Chakrabarty is set to supercharge the agency’s creative thinking in a digital first world.
With a journey that spans heavy-hitting agencies like Leo Burnett and Tilt Brand Solutions, Chakrabarty has built an enviable portfolio, shaping narratives for brands like Netflix, Instagram, Meta, Myntra, and Crunchyroll. But her heart called her back to 22feet, where she once spent over a decade fine-tuning the alchemy of brand strategy.
But perhaps what sets Chakrabarty apart is not just the brands she’s worked on but the cultural conversations she’s ignited with campaigns such as Project Free Period – a bold, taboo-busting campaign that made waves globally and earned its stripes at Cannes Lions for four consecutive years. With accolades from WARC, Effies, D&AD Impact, Spikes Asia, London International Awards, Tangrams, and Kyoorius, her work is a masterclass in strategy meets societal impact.
Chakrabarty’s leadership potential has been acknowledged through her participation in DDB Worldwide’s High Performance League and the Phyllis Project, a women’s leadership programme.
“Sanchari’s return holds a special place in my heart,” said Vanaja Pillai, President, 22feet Tribal WW. “She brings with her invaluable brand thinking and strategy fundamentals that will provide the shot in the arm we need to take our brands to the next stage of growth. And as a Phyllis India alumni, it is an honour to welcome her back to our leadership team, making it stronger than ever before.”
Commenting on her return, Chakrabarty said, “22feet Tribal WW is driven by people who are deeply passionate and show childlike enthusiasm for creativity that works. And I am excited to join this bunch and create work that shapes culture in real-time. I’ve always been curious about people and all things that influence their journeys. In this stint, I’m looking forward to move people meaningfully along these journeys and find fresh ways to build connections.”
