SINGAPORE – TBWA\Group Singapore has promoted Mandy Wong to Chief Executive Officer, following her role as President since 2022. The appointment recognizes Mandy’s long-standing contribution to the agency and her leadership in delivering sustained growth, creative excellence, and stability through a period of global transformation in the industry.
With more than two decades at TBWA, Mandy has grown alongside the agency, bringing deep experience and leadership that has helped shape its business direction and build trusted client partnerships. Over the past three years in her role as President of TBWA\Group Singapore, she has accelerated the agency’s growth, securing key new business wins including Mandai Wildlife Group and the Health Promotion Board, while strengthening relationships with long-term clients such as Singapore Airlines and Spotify.
As Chief Executive Officer, Mandy will oversee TBWA\Group Singapore’s overall business strategy and operations, while continuing to champion TBWA’s Disruption philosophy across strategy, creativity, innovation and client-business impact.
Commenting on the appointment, Sean Donovan, President of Omnicom Advertising Asia, said, “Mandy has been instrumental in shaping TBWA\Singapore into the agency it is today. Her leadership, clarity of vision, and deep understanding of both our clients and our people make her the right person to lead the agency into its next chapter.”
Reflecting on her elevation, Mandy said, “It’s a privilege to step into the role of CEO at a time when our industry is undergoing fundamental change. My focus is on leading with intention, strengthening collaboration across the group, supporting our people through transition, and ensuring we continue to deliver work that is both relevant and meaningful for our clients.”
Her appointment comes amid broader network realignment within Omnicom Group. In Singapore, the creative portfolio will be streamlined into two networks, TBWA and McCann. As part of this alignment, talent from DDB will integrate into TBWA\Group Singapore under Mandy’s leadership, joining TBWA and BBDO within the group. This further bolsters TBWA\Group Singapore’s creative capabilities and talent depth, positioning the group for continued growth in the market.
