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21st Philippine Advertising Congress Araw Awards: Deadlines, New Categories

New perspectives for the 21st PAC mean a new, improved and broader Araw Awards consciously keeping in-stride with the 21st century.   The new Araw Awards introduces a modified recognition and judging of the best work in the industry, from purely creative criteria to an incorporation of value and excellence in creative execution.

Early Bird Deadline is Friday, August 28 at 6PM.  Final deadline is Friday, September 18 at 6PM.  Entries to Araw will be graded as follows:  50% creativity, 25% insight and strategy and 25% effectivity and results.

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New procedure requires entry submission only through the Araw Awards website: www.arawawards.com.  Hard copy entry forms will definitely not be allowed.  The website allowed multiple users per agency, with up to three representatives to simultaneously login and submit entries.  However, only one user name and password will be issued per agency.

The 21st PAC Araw Awards debuts two new and expanded categories, namely Araw Media Award and Design Award.  The Media award is medium-specific and is open to media and creative agencies, including advertisers and suppliers.  Only one entry-owner is allowed.  For any work submitted by multiple entrants, the Araw Awards committee will only honor the registration of the first entrant.  The Design Araw includes product, environmental and clothing design.  The category is material-sensitive, but does not require campaign-advertising results.

Materials, i.e. presentation boards, CDs, proofs, and tear-sheets and printouts must be submitted to the AdBoard office.

For further details visit www.adcon.com.ph or call +63 2 81 777 24. < src="file:///Users/angelguerrero/Library/Caches/TemporaryItems/moz-screenshot. " alt="" />

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