GLOBAL – LOS ANGELES, USA, NOVEMBER 2011: TBWA\Worldwide announces the appointment of Laurent Janneau as Worldwide Managing Director for TBWA’s global Infiniti Account. Janneau was previously Executive Director, Ogilvy & Mather Paris.
“We are excited to welcome Laurent back to TBWA. His deep understanding of premium luxury makes him ideally suited to the task of building on Infiniti’s success around the world,” said Tom Carroll, President and CEO, TBWA Worldwide. “His international experience will also be critical as we look to further develop the Infiniti brand in China, Europe and across the globe”.
Janneau will report directly to Carroll and his primary responsibility is to ensure that the network will have world-class business building ideas on Infiniti globally.
Laurent began his career in advertising at BDDP\TBWA Paris in 1995. Between 1995 and 2000, working on SNCF (French National Railway Corporation), McCain and Michelin International, he was successively promoted to become Account Supervisor and Account Director.
In 2000, Laurent left BDDP\TBWA and after an Internet start-up experience, he followed his passion for sports and advertising to become International Account Director at Wieden+Kennedy Amsterdam for Nike. From 2001 to 2005, Laurent was in charge of the creative development and worldwide implementation of all the integrated Football campaigns for World Cup, Euro Cup and Nike All Conditions Gear consequently accumulating several Cannes Lions and international creative awards.
He went back to France in June 2005 to join Ogilvy & Mather Paris as Group Account Director for Nestlé Waters and GlaxoSmithKline. Since December 2006, Laurent has dedicated most of his time to the development of Louis Vuitton offline and online communications and publications, including the multi-awarded Louis Vuitton Core Values Campaign shot by Annie Leibovitz.
“I am very thrilled about the opportunity to return to TBWA and to work closely with a great company such as Infiniti,” said Janneau. “The potential of the brand is phenomenal, the quality and design of its products are unrivaled. This new challenge is an invitation to open my mind to new ideas, new markets, and will draw on my experience in building luxury global brands.”
