PepsiCo
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Brand & Business
Kantar, PepsiCo, Tiny Buds, and realme share promising insights on the future of PH ecommerce at the TikTok Shop Kickstart CxO Roundtable
MANILA, PHILIPPINES — The Philippines’ ecommerce market is projected to be one of the biggest channels for brands in 2024,…
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Brand & Business
PepsiCo underlines brand growth and engagement boost via TikTok Shop optimization
MANILA, PHILIPPINES — TikTok Shop Philippines continues to showcase its transformative impact on the digital commerce landscape, redefining the shopping…
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Awards News
PepsiCo Philippines’ Gatorade, Sting campaigns with DDB MNL win accolades at Anvil, PH Quill Awards
MANILA, PHILIPPINES — PepsiCo Philippines and its long-time creative agency DDB MNL have kicked off 2024 with a remarkable start, securing…
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Insight
BBDO Guerrero celebrates 25 years with in-depth research unveiling ‘The State of Filipino Youth’
MANILA, PHILIPPINES — Creative agency BBDO Guerrero recently celebrated its 25th birthday and took the opportunity to share valuable insights…
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Design
Pepsi unveils bold new logo and visual identity in landmark redesign
NEW YORK, USA — Pepsi, the iconic global brand, has unveiled a new logo and visual identity system, the first…
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Campaign Spotlight
VaynerMedia creates over-the-top game show for Mountain Dew’s new watermelon flavor
SYDNEY, AUSTRALIA — To celebrate the launch of its long-awaited “Major Melon” flavor, Mountain Dew has partnered with VaynerMedia to create “Major Melon’s…
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Campaign Spotlight
Filipino student named Drink Water preaches hydration as Gatorade No Sugar’s unexpected new endorser
MANILA, PHILIPPINES — Gatorade No Sugar has a new endorser. But it’s not who the internet thinks it is. Drink…
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Press Release
New Business: Publicis Groupe appointed PepsiCo’s media partner in Southeast Asia
MANILA, PHILIPPINES — Leading food and beverage company PepsiCo Southeast Asia officially appointed Publicis Groupe as the media agency for its…
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Press Release
New Business: Publicis Groupe wins PepsiCo’s China media business
SHANGHAI, CHINA — Publicis Groupe has been appointed as media agency for PepsiCo, one of the world’s leading food and…
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Campaign Spotlight
Campaign Spotlight: PepsiCo and BBDO launch “What We Grow”: an initiative of daycare centers at farms in Pakistan, enabling mothers to work
ISLAMABAD, PAKISTAN – In line with their commitment to women’s inclusivity and economic empowerment, on International Women’s Day PepsiCo has…
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Featured
PepsiCo Philippines’ Mikey Rosales on staying true to a brand’s purpose
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
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Campaign Spotlight
Campaign Spotlight: BBDO Guerrero and Pepsi have developed a special treat for BLACKPINK fans with a digital light stick
MANILA, PHILIPPINES – BLACKPINK fans are one of the biggest and most passionate K-pop fandoms in the Philippines. And BLACKPINK…
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