PepsiCo
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Campaign Spotlight
Sting redefines engagement through sound in new Formula 1 campaign
GLOBAL – In a hyper-saturated media landscape where brands fight for fleeting attention, Sting Energy is challenging conventions by harnessing the power…
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Campaign Spotlight
7UP, the ‘Super Duper Refresher’ ups the refreshment game with a new sonic identity
MUMBAI, INDIA – 7UP®, PepsiCo’s ultimate refreshment brand, is making sound an integral part of its identity with the launch of…
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Campaign Spotlight
Sting Energy’s Formula 1 cinema takeover has Philippine movie fans abuzz
MANILA, PHILIPPINES – In a world of cluttered feeds and short attention spans, Sting® Energy is rewriting the rules of brand…
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Campaign Spotlight
Sting Energy makes a sonic splash in Formula with Armin van Buuren
MANILA, PHILIPPINES – In a bold and electrifying move Sting Energy, the energy drink under PepsiCo’s portfolio officially joins the…
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Campaign Spotlight
Lay’s digs deeper with “Mitti Ki Chitthi”, a love letter from the earth to the farmer
NEW DELHI, INDIA – In a world that’s always reaching for the next bite, Lay’s pauses to honor the hands…
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Campaign Spotlight
Mountain Dew and Nepal Tourism Board dare you to dream bigger with Peaks of Courage
KATHMANDU, NEPAL – Mountain Dew is rewriting the playbook on high altitude adventure with Peaks of Courage, a trailblazing collaboration…
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Campaign Spotlight
‘Fuel of Champions’ is the latest Gatorade campaign by Springtime, starring Vini Jr & Julián Alvarez
BUENOS ARIES, ARGENTINA – Gatorade is an official sponsor of the UEFA Champions League, and to highlight this, Springtime created its…
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Campaign Spotlight
You Can’t Hide Great Taste: Pepsi launches bold new platform to own the taste conversation across Asia Pacific
BANGKOK, THAILAND – In a world where every brand claims to taste the best, PepsiCo is owning the taste conversation differently…
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Awards News
PepsiCo, DDB MNL win 3 Silver at 60th Anvil Awards
MANILA, PHILIPPINES – Leading multinational food, snack, and beverage firm PepsiCo‘s integrated marketing communications campaigns with its creative agency DDB MNL…
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Campaign Spotlight
VCCP positions corn snack PopCorners as ‘Familiar, But Different’ in new spot to capture curiosity with a twist
LONDON, UK — PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform to introduce snackers…
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adoboPicks
From hangover relief to Kung Fu ease, check out our top 5 campaigns from October
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Campaign Spotlight
PepsiCo launches new product Gatorlit: ‘Can’t solve everything, but helps you recover very quickly’
BUENOS AIRES, ARGENTINA — PepsiCo ventures into the rapid rehydration category in Latin America with the launch of Gatorlit: a new…
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Campaign Spotlight
Gatorade challenges water as its main rival in new spot by Springtime
SAO PAOLO, BRAZIL — Springtime launches its second campaign for Gatorade, following the Cannes Lions-winning “Gatorade Match Saver.” For the first…
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