PepsiCo
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Campaign Spotlight
‘Fuel of Champions’ is the latest Gatorade campaign by Springtime, starring Vini Jr & Julián Alvarez
BUENOS ARIES, ARGENTINA – Gatorade is an official sponsor of the UEFA Champions League, and to highlight this, Springtime created its…
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Campaign Spotlight
You Can’t Hide Great Taste: Pepsi launches bold new platform to own the taste conversation across Asia Pacific
BANGKOK, THAILAND – In a world where every brand claims to taste the best, PepsiCo is owning the taste conversation differently…
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Awards News
PepsiCo, DDB MNL win 3 Silver at 60th Anvil Awards
MANILA, PHILIPPINES – Leading multinational food, snack, and beverage firm PepsiCo‘s integrated marketing communications campaigns with its creative agency DDB MNL…
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Campaign Spotlight
VCCP positions corn snack PopCorners as ‘Familiar, But Different’ in new spot to capture curiosity with a twist
LONDON, UK — PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform to introduce snackers…
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adoboPicks
From hangover relief to Kung Fu ease, check out our top 5 campaigns from October
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Campaign Spotlight
PepsiCo launches new product Gatorlit: ‘Can’t solve everything, but helps you recover very quickly’
BUENOS AIRES, ARGENTINA — PepsiCo ventures into the rapid rehydration category in Latin America with the launch of Gatorlit: a new…
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Campaign Spotlight
Gatorade challenges water as its main rival in new spot by Springtime
SAO PAOLO, BRAZIL — Springtime launches its second campaign for Gatorade, following the Cannes Lions-winning “Gatorade Match Saver.” For the first…
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Campaign Spotlight
Football legends Henry and Beckham surprise fans in new Walkers campaign by VCCP
LONDON, UK — Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps, surprising fans with unique experiences in a…
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Campaign Spotlight
Gatorade fuels performance and teamwork with ‘Sweat unites us’
MANILA, PHILIPPINES — A basketball game is never just about basketball; more than anything, it’s about shared experiences. It’s about…
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Remarkable Marketers
How human centricity and empathy can catapult brands, according to PepsiCo Marketing Director Ray Pine
MANILA, PHILIPPINES — “Great campaigns will come later; great products will come later. But what’s important is that every single…
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Brand & Business
Kantar, PepsiCo, Tiny Buds, and realme share promising insights on the future of PH ecommerce at the TikTok Shop Kickstart CxO Roundtable
MANILA, PHILIPPINES — The Philippines’ ecommerce market is projected to be one of the biggest channels for brands in 2024,…
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Brand & Business
PepsiCo underlines brand growth and engagement boost via TikTok Shop optimization
MANILA, PHILIPPINES — TikTok Shop Philippines continues to showcase its transformative impact on the digital commerce landscape, redefining the shopping…
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Awards News
PepsiCo Philippines’ Gatorade, Sting campaigns with DDB MNL win accolades at Anvil, PH Quill Awards
MANILA, PHILIPPINES — PepsiCo Philippines and its long-time creative agency DDB MNL have kicked off 2024 with a remarkable start, securing…
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