< height="200" align="left" width="150" alt="" src=" cover. " />Once Filipinos taste victory, they cannot get enough. That is especially true in Advertising and Marketing, industries that are still celebrating the Philippines’ first Media Lion in the Cannes International Advertising Festival.
In typical underdog fashion, DM9 JaymeSyfu, a small but ambitious creative agency with less than three years in the market, won a Bronze Lion. They bested not only some of the hottest agencies in Manila but also many of the best creative and media agencies in the world. Talking exclusively to adobo magazine, managing partners Alex Syfu and Merlee Jayme revealed how their team came up with the Gabriela campaign and why they want DM9 JaymeSyfu to be known as the Small but Credible agency.
< height="200" border="0" align="left" width="150" alt="" src=" cannes. " /> In its 3rd annual Cannes Lions issue, adobo also devotes more pages to world-class creativity, analyses of what wins the hearts of award juries and consumers, and global trends in Marketing. Plus, the Creative Showcase gets even bigger, featuring page after page of outstanding ads from the Philippines, Asia, as well as the Grand Prix winners in Cannes.
< height="200" border="0" align="right" width="150" src=" yasmin. " alt="" /> In between articles on the world’s awards shows are exclusive interviews with Malaysia’s ad diva and filmmaker Yasmin Ahmad, Ogilvy’s outgoing leader Tina Coscolluela, and a special tribute to Philippine radio pioneer Henry Canoy.
Adobo is the country’s first advertising and brand communication magazine. Considered by many as the industry’s bible, adobo covers the Philippines, Southeast Asia and all the global shows on creative excellence and effectiveness. For the this latest and highly collectible issue, head for all branches of National Bookstore, Fully Booked, Bibliarch and your favorite magazine stand. Outside the Philippines, readers can sample adobo at Basheer Bookstores in Hong Kong, Bangkok, Jakarta, Kuala Lumpur and Singapore.
