Adformatix has announced that former COO Liane Vergara has assumed the agency’s presidency. Vergara has 25 years’ experience in marketing communications and account management, including a campaign for Janssen’s Nizoral that is now used to teach advertising to Janssen brand managers in Belgium. Key Adformatix accounts include Wyeth (Clusivol, Promil, Bonna, Progress, Centrum, Robitussin), Universal Motors (Nissan), Sharp and Mr. Donut; its sizable media-only business includes Wyeth Consumer Healthcare.
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