Nestle and Pepsi emerged as progressive advertisers at the recent Boomerang Awards, run by the Internet Mobile Marketing Assn. of the Philippines (IMMAP) and judged by a panel that included Friendster VP David Jones and Proximity regional director for Asia Simon Bond. Of 12 winners, Pepsi and Nestle had three each; leading agencies were Proximity, Wolfpac and Havoc Digital, with two awards each.
The complete list:
Best Innovative: Proximity, "Pepsi Max Kill The Sugar" / Pepsico International Inc. – Phils.
Cyber
Gold: Havoc Digital, "Smart Bro Sugod” / Smart Communications.
Silver: Euro RSCG Manila, "The Philippines. Explore. Experience. Return: the HappySlip Blogs Campaign" / Department of Tourism
Bronze: New Media World Wide, "Clear Online Campaign" / Unilever
Mobile
Gold: Wolfpac Mobile and Proximity Phils, "Pepsi 1-in-5 Panalo!" / Pepsi Cola Products Phils., Inc.
Silver: Wolfpac Mobile, "CoffeeMate Challenge" / Nestle Phils., Inc.
Bronze: Snapworx Inc., "711 Doubles Promo" / 7-Eleven & San Miguel Beer
Integrated
Gold: Havoc Digital, "NESCAFE 3in1 ClickClique!" / Nestle Phils., Inc.
Silver: Globe Telecom, "Give Me A Name" for Nestle Phils., Inc.
Bronze: Proximity, "PepSikat Challenge" / Pepsico International Inc. – Phils.
