Opening in key cities in the U.S. on August 21, Director Doug Pray’s movie “Art & Copy” reveals the work and wisdom of some of the most influential advertising creatives of the last fifty years—in short, the original “Mad Men”. The Emmy-, Clio- and Cannes Lion-award winner Pray, made a name for himself for the grunge music documentary “Hype” in 1996, and put Seattle on the map outside of rain, coffee and, well, Meg Ryan. “Art & Copy” presents the people who have profoundly shaken everyday culture, yet are virtually unknown outside the advertising industry.
Featured in the movie are, among others, Dan Wieden and David Kennedy of Wieden+Kennedy behind Nike’s Just Do It, ESPN, Honda, Coca-Cola, Starbucks and George Lois whose covers of Esquire Magazine from 1962 to 1972 eventually crossed to MTV and its generation with the "I Want My MTV" campaign, as well as Tommy Hilfiger, USA Today, ESPN, and CBS. “Art & Copy” also has Lee CLow of TBWAChiatDay, creator of Apple “1984” and iPod and the Energizer Bunny, as well as Rich Silverstein and Jeff Goodby for "Got Milk?”, the Budweiser lizards, HP, Netflix, and The Wall St. Journal.
Pray did not want to make a documentary that would just trash “98% of advertising that so often annoys and disrespects its audience.” In effect, he felt it could be a “more powerful statement to focus the film only on those rare few who actually moved and inspired our culture with their work. And that higher standard made me want to make a film that reflected the same kind of disciplined artistic approach that my subjects used,” he states on the website.
“Art & Copy” is a collection of the individuals whose creativity has transformed social and cultural interaction, and explores the dynamics of art, materialism and human emotion.