Regional footprints, Blackberry mornings and the Mumbai attacks were some of the subjects that came up in adobo’s chat with Jeff Cressall, a recent Manila visitor who is also Asia-Pacific head of Mediabrands.
(If you Google that last company name, very little will come up. That’s because Mediabrands is a relatively new creation, the Interpublic Group’s management structure for its media companies Universal McCann (UM) and Initiative.)
In his previous job as head of UM Australia, Cressall and his team turned around embattled accounts like the Federal Government and Unilever Australia. So he’s particularly well-prepared for the rough seas on the horizon. For more on Jeff Cressall – and his outlook on the media business for 2009 — check out adobo magazine’s next issue.
