As an award for advertising innovation for Chinese creatives in the international community, the LongXi has gone a long way. A decade since it was founded by a quartet of Hong Kong’s top creatives, LongXi has bestowed awards on over 2,500 jury-selected works from the Chinese-speaking regions including China Mainland, Hong Kong, Taiwan, Singapore, Malaysia and North America. It boasts the honor of being the only Chinese language advertising award recognized by The Gunn Report and Shots: Grand Prix.
Undoubtedly, its mission to introduce Chinese language advertising to a wider audience has reaped its results. Chinese language advertising has gone global. However, in consideration of the Chinese dialects, Radio category entries are required translations into Mandarin.
Aside from the LongXi Grand Awards, the organization includes LongXi Nova for young creatives, LongXi Catch for excellence in innovative media, and LongXi Design for graphic design.
< width="540" height="408" border="0" src=" Chewing Gum. " alt="" />
CHEWING GUM
< width="540" height="408" border="0" src=" Milk. " alt="" />
MILK
< width="540" height="408" border="0" src=" Sanitary Napkin. " alt="" />
SANITARY NAPKIN
Ogilvy&Mather Taipei entered three single entries in different categories of its PX-Mart campaign: “Sanitary Napkin”, “Milk”, “Chewing Gum”. Although encouraged to enter the campaign as a series, O&M Taipei stuck to its original entries, and won a gold each in the Newspaper/Magazine Category. After a few twists of events with a happy ending, O&M Taipei went home merrier. Its campaign “Searching for Ex-lover”, already a gold winner in the TVC category, also won the Series Grand Prix LongXi.
Complete list of LongXi 2008 winners:
Grand Prix of LongXi Grand Awards 2008 : Ogilvy & Mather Taipei’s “Searching For Ex-lover” series.
TVC Category: 1 Gold, 9 Silver, 13 Bronze and 14 Merit.
Gold: Ogilvy & Mather Taipei “Searching For Ex-lover” series
Radio Category: 1 Gold, 2 Silver, 4 Bronze and 7 Merit.
Gold: Euro Hong Kong “Horse Race” Gambler’s Help Association.
Outdoor: 2 Gold, 3 Silver, 1 Bronze and 7 Merit.
Gold: Adidas Olympic campaign single, TBWA Shanghai “Hu Jia”
Gold: Adidas Olympic campaign series, TBWA Shanghai “Hu Jia”, “Sui Feifei”, “Zheng Zhi”.
Poster: 3 Gold, 4 Silver, 12 Bronze and 10 Merit.
Gold: Ogilvy & Mather Taipei “Sanitary Napkin” for PX-Mart
Gold: Adidas Olympic campaign TBWA Shanghai
Newspaper/Magazine Category: 3 Gold, 8 Silver, 15 Bronze and 23 Merit.
Gold: Ogilvy & Mather Taipei’s campaign for PX-Mart: “Sanitary Napkin”, “Milk”, “Chewing Gum” Gold: Adidas Olympic campaign TBWA Shanghai, series and single
Craft (for Newspaper/Magazine, Poster and Outdoor) Category: 4 Best works and 11 Nomination.
Craft (for TVC/Radio) Category: 4 Best works and 11 Nomination.
