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#APACTambuliAwards2019: The Philippines Wins Big with 53 Awards at the 2019 Asia-Pacific Tambuli Awards

MANILA, PHILIPPINES–McCann Worldgroup Philippines went home the big winner of the Asia-Pacific Tambuli Awards held at the Grand Ballroom of Shangri-La The Fort tonight, June 4.

Stringing two golds for Seasons Celebration and Health and Wellness categories for their campaign “Break in Case of” for Nestlé Philippines, McCann Worldgroup Philippines tirelessly went on stage, claiming the show being accoladed as the 2019 APAC Tambuli Awards Asia Agency of the Year. They also brought home a gold under the Seasons Celebration Category for their breakout campaign “Kwentong Jollibee Series” for Jollibee.

All by McCann Worldgroup Philippines, “Philippine Airlines’ Christmas Campaign: Regalo (Gift)” for Philippine Airlines under Seasons Celebration; “Kwentong Jollibee Biyahe” for Jollibee under Family Centered Brand; “Binibini” for San Miguel Brewery; “Kwentong Jollibee Mother’s Day Series” and “Kwentong Jollibee High Five” for Jollibee Foods Corporation won bronze.

TBWA\Santiago Mangada Puno’s powerhouse campaign “Disgusting Stories” for Bahay Tuluyan (Shelter House) brought home gold for Humanity & Culture-Advocacy. 


“#NIDOSerye” by NuWorks Interactive Labs Philippines/Publicis Manila for Nestlé Philippines also won gold for Family Centered Brand.

Other Philippine agencies also hauled silver metals including Woo Philippines’ “Musta” for San Miguel Brewery, Ogilvy Philippines’ “Knorr Pamahiin” for Unilever Philippines; Mindshare Philippines’ “Unilever Shop2Give for the Kids” for Unilever Philippines. Ace Saatchi & Saatchi’s “Project Unfriend” for IMAP.

Alienation by PETCH Philippines for Max’s Group stringed four silvers under the Youth Brand, Responsible Citizenship, Family–Centered Brand and Advocacy Categories; and two bronzes under Social Media and Video Screen categories.

“Alaska–Puso” GMA Sales and Parketing Group for Royal FrieslandCampina – Alaska Milk Corporation won two silvers under Health & Wellness and Advocacy category.

“Project Unfriend” by Ace Saatchi & Saatchi won bronze under four categories: Advocacy, Education & Lifelong Learning, Family Centered Brand and Responsible Citizenship.

BBDO Guerrero’s “Playstreet”for Johnson and Johnson also won a bronze under Mobile and Craft Categories; Also winning bronze Tambulis are Starcom Philippines’ “The Power of Integrated Media to Bring to Life Coke Studio 2 as a Participation Platform for Teens” under Integrated Media category; Greenbulb Communications Philippines’ “Pabaon Sa Buhay” under Integrated Media category;  Tribal DBB Philippines, Mullenlowe Philippines, and Philstar Media Group’s collaboration “#SMoments Digital Campaign: Immortalizing SM’s Love Story with the Filipino Family” under Family Centered Brand category; GIGIL Philippines’ “Studs” for Levi’s Philippines under Seasons Celebration and Brand Storytelling categories; Soho Square Philippines’ “Goodness Worth Sharing” for Seasons Celebration category; VMLY&R Philippines’ “Unsilencing the Beasts” for Power Plant Cinema under Advocacy; Soho Square Philippines’ “Crying Dads” under Family Centered Brand Category; Greenbulb Communications Philippines’ “adidas x Parley Run for the Oceans” under Care for the Environment category; Ogilvy Philippines’ “Sa Pagbasa, May Pag-asa: Si Boy at Ang Mahiwagang Salamin / In Reading, There is Hope: A Boy and His Magic Mirror” for Philippine Business for Social Progress (PBSP) under Education & Lifelong Learning; Stratworks, Inc. Philippines’ “Kwentong Jollibee Grand Thank You Project: A joyful tribute to hardworking lolos and lolas” for Jollibee under Family Centered Brand; Publicis JimenezBasic’ “Sarap ng Pamilya” under Family Centered Brand Category; Ogilvy Philippines’ “Knorr Nutritious can be Delicious” under Health & Wellness Category; Leo Burnett Manila’s “Cebu Pacific Juan Effect” under Care for the Environment and Responsible Citizenship Category; J. Walter Thompson Manila’s “Rinbee + GladiaTWO” for Globe Telecom under Youth Brand; and “NBS Illiterhate” under Advocacy and “Coke Studio” under Youth Brand Category both by Dentsu Jayme Syfu.       

AdSpark Philippines’ “#SeeYouTomorrow” for Globe Telecom won three bronzes under Integrated Media, Integrated Digital, Social Media categories.

Jollibee, one of the Philippines’ biggest brands, also won big with the awarding of Francis Flores, Global Brand Chief Marketing Officer of Jollibee Foods Corporation as the 2019 APAC Tambuli Chief Marketing Communication Officer of the Year, as well as Tony Tan Caktiong, Founder and Chairman of Jollibee Foods Corporation, honored with the Lifetime Achievement Award. 

With a multitude of awards received under the Philippine name against the region’s most creative countries, the evening was definitely a testament to the burning creativity and sense of purpose among Filipino creatives. 

See full list of winners below: 

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