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#APACTambuliAwards2019: McCann Worldgroup Philippines Named 2019 APAC Tambuli Awards Agency of the Year; whiteGREY Australia and BWM Dentsu Australia Win Grand Prix

MANILA– The region’s most creative and effective agencies went home victors of The Asia Pacific Tambuli Awards held tonight, June 4 at the Grand Ballroom of Shangri-La The Fort. The gruelling judging process was led by Overall Executive Jury Chairman Ronald Ng, Global Chief Creative Officer of Isobar Worldwide who opened the show by commending the Philippine creative industry and sharing his unique experience in judging for Tambuli:

“The Tambuli Awards is a very unique awards show. I don’t know another awards show that celebrates creativity, effectiveness and purpose. The ones that won the highest level of awards gave equal importance to all three, because we don’t believe that there needs to be any advantage over the other two.


I have worked in several markets, but I must say that the Philippines is the only one that celebrates creativity in this way. This is one market–the creative industry, the clients and the trade–celebrate creativity like no other.”

McCann Worldgroup Philippines emerged as the 2019 Asia Pacific Tambuli Awards Agency of the Year while Dentsu Aesgis Network is 2019 Asia Pacific Tambuli Awards Network of the Year; Max’s Group Inc won the 2019 Asia Pacific Tambuli Advertiser of the Year.

Agencies from Australia topped the awards night with two Grand Prix Tambulis: “Project Revoice” by BWM Dentsu Australia under Public Relations and “Living Seawall” by whiteGREY Australia under Care for the Environment.

Also bringing home Grand Prix metals are “The Most Challenging Pingpong Table” by TBWA\Hakuhodo Japan for Japan Para Table Tennis Association under Brand Experience Category and “Grand Prix– “The Other Sanders” by Reprise Malaysia for QSR Stores Sdn. Bhd  under Seasons Celebration.

Winning Gold Tambulis are “Pride Jersey” by TBWA\HAKUHODO Japan for AIG Japan under Creative Technology; “Living Seawall” by whiteGREY Australia for Volvo Car Australia under Craft; “Memo_o_ke” by Dentsu One Bangkok for The Alzheimer Foundation of Thailand and “Break in Case of” by McCann Worldgroup Philippines for Nestlé Philippines under Health and Wellness.

Standing the sole gold winner under Family Centered Brand is “#NIDOSerye” by NuWorks Interactive Labs Philippines/Publicis Manila for Nestlé Philippines.

McCann Worldgroup Philippines stringed two golds under Seasons Celebration Category: “Kwentong Jollibee” by McCann Worldgroup Philippines for Jollibee  and “Break in Case of” by McCann Worldgroup Philippines for Nestlé Philippines.

Meanwhile, three Philippine agencies won gold Tambulis under the Advocacy category: the disruption company TBWA/Santiago Mangada Puno’s powerhouse campaign “Disgusting Stories” for Bahay Tuluyan; Leo Burnett Manila’s “Hope for Marawi” for McDonald’s Philippines; and start-up ideas agency GIGIL “Shop2Give” for Unilever Philippines.

WATConsult India’s “Kids not for Sale” for Snapdeal and Save the Children also won a Gold Tambuli under the Advocacy category of the Humanity & Culture Cluster of the Awards Show.

Capping the night is the awarding of the 2019 APAC Tambuli Chief Marketing Communication Officer of the Year: Francis Flores, Global Brand Chief Marketing Officer of Jollibee Foods Corporation. Flores, who is a believer in human truth, has innovated the brand with Jollibee Studios and is the marketer behind the breakout viral campaign ”Kwentong Jollibee Valentines Series.”  Awarded by the Senior VP for Marketing and Communications of Nestlé Philippines, Paolo Mercado, the award is given to someone who has demonstrated leadership in marketing excellence while promoting values for the benefit of communities and society.

2019 Asia Pacific Tambuli Lifetime Achievement Award is Tony Tan Caktiong, Founder and Chairman of Jollibee Foods Corporation, who started it all for the well-loved brand by Filipinos today.  From a small ice cream shop in Cubao to dominating the whole country with the langhap sarap food chain who has introduced: ‘Bida ang Saya’, Jollibee’s story goes to show how a Filipino brand can compete against the best in the world.


See full list of winners below:

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