MANILA – Publicis JimenezBasic, E. Zobel Foundation and the 4As Creative Guild of the Philippines has teamed up to launch #ArtLotto, a new advocacy promoting fine art to the masses.
Launched last Thursday, it is inviting Filipinos to take a photo or video of any piece of art anywhere in the Philippines and upload it on Twitter or Instagram, caption it, then hashtag #artlotto.
All of the entries will be featured on a digital gallery via a dedicated microsite. But aside from exposure, a winning entry will be randomly for a cash prize of P450,000.
“Your next post about art could be your ticket to P450,000,” reads campaign promotion reads on the official Facebook page of #ArtLotto,
“It’s a fun, playful way to do Filipino art consciousness,” says Ryder Aquino, Associate Creative Director of PJB and co-creator of #ArtLotto.
#ArtLotto intends to democratize what seems to be very elitist and tries to make art more inclusive instead of exclusive. It was an entry to the E. Zobel Diwa Awards, a platform that aims to help uplift the state of the arts in the Philippines. The project won the grand prize and was given a grant to make it happen.
