Philippine News

Awards: SM Prime wins 33 metals at APAC Stevie Awards 2020, top wins for SAM the Robot, Greening Project, Marvel, and Disney

MANILA, PHILIPPINES – SM Prime won a total of 33 awards at the prestigious Asia Pacific Stevie Awards 2020 for its innovative and fun events and campaigns.

“These awards are testaments of our dedication to continue improving our services. SM always strives to provide the best experience, not only for our shoppers, but also for our tenants and employees,” said SM Supermalls president Steven Tan.

SM Prime received 4 Gold Stevie Awards, 10 Silver Awards, and 19 Bronze Awards, spanning various categories, including Awards for Innovation in Communications and Public Relations, Marketing, Events, Customer Service, Human Resources, Video, and Product Design and Development. The company was also awarded for promoting tourism and protecting the environment, strengthening micro, small, and medium enterprises (MSMEs), improving employer-employee relationship, spearheading charity efforts, and organizing family-friendly mall events and activities, among others.


Also of note is the Gold Stevie Award for Innovation in Consumer Products and Services for SM Supermalls’ touch-free voice activated SAM the Robot, which malls utilize for safety protocols and convenient customer services. In addition, the Greening Project by SM City Baguio and Marvel 80 Years At SM campaign by Disney Philippines in partnership with SM City North EDSA and SM Seaside City Cebu also clinched gold wins.

SM Supermalls’ touch-free voice activated SAM the Robot scored one of SM’s gold wins at this year’s APAC Stevies.

Among the other awards include the Silver Award for Innovation in Entertainment Events for the Mall of Asia Grand Mascot Parade 2020 and Bronze Awards for Innovation in Public Relations Videos for SM Supermalls’ #SMforSMEs Campaign, Innovation in Community Relations or Public Service Communications for the Juan Fun Adventure Project, and Innovation in Social Media Marketing for the #VoteForMom Campaign.

Moreover, SM Cinema clinched gold and bronze awards for its various on-ground events under the categories of Innovation in Branded Entertainment, Community Relations or Public Service Communications, and Entertainment Events.

Formed in 2002, the Stevie Awards is the world’s premier business awards organization that aims to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.

For more information, visit or follow @smsupermalls on all social media platforms.

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