GLOBAL – INDIA, AUGUST 7, 2013 – Effective Measure has partnered with Times Internet to deliver market leading analytics and metrics for its accelerating online readership, making TIL the first Indian publisher to implement Effective Measure’s Audience platform.
TIL will add a deeper dimension of measurement for understanding online readership profiles, audience spending habits, media consumption and behavioral patterns of their digital community across its portfolio of online news, entertainment and lifestyle sites.
The partnership also marks the official entry of Effective Measure into the dynamic and vast Indian digital media sector that will empower the negotiations and visibility with media agencies, advertisers and research organizations.
“India’s total Internet population is already nearing 150 million and it is expected to more than double by 2016. As India’s largest digital company we want to implement the best tools to support our digital roadmap and in setting a benchmark for marketing excellence. The Effective Measure’s world-class solution will allow TIL to engage in a deeper understanding of their online readership profiles, audience spending habits, and revealing the media consumption and behavioral patterns of our digital community," said Pratik Mazumder, Times Internet VP & marketing head.
Abhimanyu Sareen, Effective Measure Regional MD India said: “We are tremendously excited to be working with India’s leading digital media company to assist in transforming the Indian media sector into a world class digital game changer.”
“With a burgeoning Internet population and a strong appetite for online entertainment, retail consumption and information, the need for reliable, deep and robust data on audience measurement is paramount to the Indian media industry’s evolution Effective Measure is proud to share its audience measurement experiences from emerging markets around the world to India," added Sareen.
