Philippine News

Brand and marketing leaders command the first Brand Boot Camp

MANILA – The country’s top brand and marketing thought leaders are coming together for a brand conference-workshop that promises a participative learning experience for its attendees. 

The Brand Boot Camp, to be held on November 12 and 13 at the SMX Taguig Convention Center, is a no-frills and experience-tested workshop from brand experts. For two days, participants will investigate the basic yet significant theories of brand building. Conceptualized by seasoned marketers and experienced trainors from Acumen Brand Consultancy, the Brand Boot Camp will give attendees an in-depth look into building strong brands.

Heading the fleet are keynote speakers Greenwich general manager Albert Cuadrante, Coca-Cola Philippines marketing director Jasmin Vinculado, Idea M Consultancy founder and principal consultant Gold Tantoco , and Solid Group Inc. president and CEO David Lim.


From the keynote lectures, attendees will learn the factors that lead to a brand’s success in the Philippine market; how to truly connect a brand to Filipinos; the design preferences of the Filipino consumer and how this helps in brand differentiation; and the intangibles of brand building.

There will also be breakout sessions, which will intensively explore the most fundamental and important principles of building strong brands. In these sessions, the attendees will be able to immediately apply their learnings onsite, such as:

Market Relevant

At the Brand Boot Camp, local relevance is a focal point. Keynote talks and lectures will draw upon learnings from local brand examples, making it truly relevant to the participants. The learnings to be shared will be practical and will not use complex frameworks that have little relevance to the local market. They will feature local brand examples that focus on the nuances of the Filipino consumer and the Philippine market scenario. 

Get Down to Brass Tacks

The Brand Boot Camp is a learning investment that will encourage attendees to actively participate in the discussions. After the keynote lectures, participants will breakout into the different lectures that they have chosen during registration. In these sessions, they will get to roll up their sleeves and immediately apply what they’ve learned from the lecture into their own brands. They will be given exercises and practice cases so they can better understand the principles being taught. 

It’s a mini brand classroom for a maximum of 30 participants per round. With two seasoned marketers to facilitate, it’s a good ratio for sufficient interaction and intensive learning.

Marketing Powerhouse Trainers 

The powerhouse line-up of trainers will include seasoned brand-builders from Acumen Brand Strategy Consultancy like Pauline Fermin, Cherry Daniels, Eileen Araneta, Barbara Young, Wena Blas, Nadine Cariño, Chelet Tanjuatco, Cons Kohchet-Chua, Melissa Ramos, Louie Lee and Luc Ang-Miranda . 

Completing the team are UA&P school of communications dean Jerry Kliatchko, IMMAP president and Havoc Digital managing director Mike Palacios and Publicis JimenezBasic CEO JR Ramos. Their marketing experience combined is an impressive list of locally successful brands like Jollibee, Coke, Pepsi, Dove, Knorr, Vaseline, Greenwich, Lysol, Baileys, Pantene, Olay, Sunsilk, Century Tuna, Tide and Surf, just to name a few. However, successes have their fair share of failures. Attendees will not only discover what works, but also the pitfalls to avoid.

A full description of the Brand Boot Camp can be found on www.brandbootcamp.com. Registration may be done through its website.

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