Ace Saatchi & Saatchi strengthens its offerings in response to the growing demands of the market. In 2017, it set up Make Technology, a full service digital and innovations company helping brands build great experiences for their customers through digital platforms. The world-class team of developers, UX and UI designers and thinkers create solutions through human centered design, and build products that help transform businesses. Make Technology is headed by Mica Diaz de Rivera, Nico Encarnacion, Eric dela Cruz, and Jessica Rikansrud.
And with its vast experience on health and wellness brand solutions, Ace Saatchi likewise established ELIXIR, catering to the very specialized marketing and communication needs of the pharmaceutical and health-oriented businesses. Elixir is anchored on the collective experience on integrated marketing, digital and pharma communications of Saatchi employees who have been handpicked to take on the job of breaking new ground in the said category. Leading the team are industry veterans Patrick Michael Balo (Creative Director) and Lala de Leon (Client Services Director), both of whom have spent the last decade working on various health and wellness brands, with a particular focus on infant nutrition.
“Our response to the changing marketing environment is to build on capabilities that answer to the times as well as capitalize on our inherent strengths. Make Technology and Elixir are perfect examples of the culture of innovation that has continually inspire our people,” said Mio Chongson, President of Ace Saatchi & Saatchi and Make Technology.
Ace Saatchi welcomes its 70th year anniversary with various promotions in Creative and
Account Management including newly minted Creative Directors Paolo Ferrer and Caye
Paras , Angie Tijam-Tohid as Head of Content, Reg Lota as Head of Art, Monica Anunciacion, Gino Caoile, and Anna Talens as Associate Creative Directors. On accounts, Rei Prieto and Neil Cabaluna were promoted to Group Account Directors, and Sinta Baguio to Client Service Director.
“Beyond celebrating the rich and impressive 70 years of the agency, we celebrate the transformative journey of everyone at Ace Saatchi, and notably these talented people who bring life to Saatchi’s ‘Nothing is Impossible’ spirit,” said Ace Saatchi’s President, Mio Chongson.
