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Brand & Business: Avon Femme-Powerment Fashion Show Gives Support to Women of All Shapes and Sizes

MANILA, PHILIPPINES– Avon Intimate Apparel had a great afternoon filled with celebration with the Avon Femme-Powerment Fashion Show last September 26. Prior to the event, Avon conducted a casting call for real women with real bodies. After a fun search, 50 models were handpicked to walk the very special runway.

The Avon Femme-Powerment Fashion Show was the culminating event for the brand’s campaign, Shaped For More. The campaign aimed to encourage women to #JoinTheBoobment and empower them to love the breasts they’re blessed with, no matter what shape or size they may be.


Avon believes that nothing is in their way towards achieving their purpose, all they need is the right support. Wave 89.1 DJ Debbie Then served as the host, and joining the fashion show were content creator, model and entrepreneur Chelsea Robato, TV and sports reporter Roxanne Montealegre, and TV and events host Patricia Reyes.

Roxanne shares during the Q&A session with Debbie, “Ask yourself, “what goes into my mind when I look in the mirror, naked?” Is it positive, accepting, and affirming? If it is, confidence will easily follow. You only have one pair of breasts; be proud of it! Dress it, flaunt it however you want.

Take care of it and give it the right support. “ The models proudly and happily walked the runway with the help of Julie Ann San Jose’s femme-powering tunes. The top Filipina artist sang a set featuring songs about loving yourself and being unapologetic about it.

Julie Ann also starred alongside the models in special performance videos, proving her support to this wonderful cause. To keep the viewers’ going, Avon also held a mini contest throughout the show and gave prizes to lucky viewers.

Avon’s online fashion show wouldn’t have been complete without some words by the brand’s Marketing Director, Anna Garces. “In this time when you feel the least, we believe you are shaped for more. Whether your breasts are large, round, small, flat, saggy, or perky – nothing will ever stop you from achieving greatness. Those are life- giving pairs, a testament to your unique beauty, a reflection of the journey you’ve triumphed and the milestones ahead; they’re no way your labels and boundaries.”

She ended by calling on more people to join the boobment and to let more women know that they are shaped for more.

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