PHILIPPINES – JANUARY 17, 2011- DM9 JaymeSyfu and Derek Ramsay are at it again. After their Belo Men spots, the hunky actor and the agency take a look at the client-talent relationship in Red Mobile’s new TVCs directed by Mark Querubin.
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In the “Can Afford Abs” TVC, Ramsay plays himself, the endorser of Red Mobile, having a pre-production meeting for a commercial. With Red Mobile’s Unli Quatro and Unli Ocho–unlimited text messages to Red users for only P4 and unlimited text messages and phone calls to Red users for only P8–the talent fee budget is also low. No problem for Ramsay, who does not even have to speak a word. His abs do the talking. A shorter spot called “Abs” shows the final product, including a peek at Ramsay’s red briefs.
Steve Vesagas and Lester Parulan produced the TVCs. Chief creative officer Merlee Jayme, copywriter EJ Galang and art director Dee Taar make up the DM9 JaymeSyfu team.
