THE PHILIPPINES, MAY 24, 2012: Draftfcb Philippines was awarded two new business deals for this year. Known for being a telco agency, Draftfcb takes on a resort casino Solaire Manila and beverage account Asia Brewery Inc.
The agency will be responsible for both above-the-line and digital duties for resort casino new player Solaire Manila while above-the-line for brewery and bottled water giant Asia Brewery Inc.
"These are exciting times for Draftfcb as these new clients offer different challenge to the team. Draftfcb has long been a telco agency and this is an opportunity to expand our portfolio and create new relationships with these clients," commented Draftfcb president and chief operating officer Jenny Wieneke.
The win follows the agency’s shift in management as Wieneke and Sydney Samodio took the helm as president-COO and chief creative officer, respectively in March.
