MANILA, PHILIPPINES – Cebu Pacific believes that everyJuan can and should be able to fly – not just humans, but also birds.
Ahead of Philippine Eagle Week in June, the country’s leading carrier has agreed to adopt 19-year-old Mindanao for another year. The captive-bred predator, now officially retired from breeding, will pivot to his new role as conservation education ambassador as soon as he is trained to fly on cue.
One of the male birds on display at the Philippine Eagle Center in Davao, Mindanao is among the facility’s most photographed residents, a perfect example of the national bird’s majestic presence. The Philippine Eagle is a highly endangered species, with only 400 pairs remaining in the wild.
Cebu Pacific has been supporting Mindanao since 2015. The airline has committed to provide for Mindanao’s food, shelter maintenance, keeper care and veterinary care for another year.
Ever notice our logo is inspired by the Philippine eagle? It’s one of the reasons we’ve supported Mindanao, a PH eagle in Davao. Celebrate Philippine Eagle Day June 4-10. We’ll have #MoreSmilesAhead when we do our part in sustaining our environment. https://t.co/qG3MwAmzsj pic.twitter.com/ZsneBU5uEv
— Cebu Pacific Air (@CebuPacificAir) June 5, 2021
“The renewal of our partnership with the PEF signifies our commitment to keep doing our part in taking care of our planet in line with our sustainability journey. We are happy to continue being keepers of our home through our continued adoption of Philippine Eagle Mindanao amidst this pandemic,” said Candice Iyog, CEB Vice President for Marketing and Customer Experience.
“Helping the Eagles Survive the Pandemic is Helping Ourselves” is the theme of this year’s Philippine Eagle Week. Organizers hope to highlight how the apex predator maintains the delicate balance in our ecosystem.
“Cebu Pacific’s decision to continue the partnership with us despite such a tough time for the airline industry is a much-needed boost to our work amid the COVID-19 crisis,” says Dennis Salvador, executive director of the Philippine Eagle Foundation.
CEB has been providing affordable, safe, and reliable flights to its customers to facilitate connectivity between families and communities since 1996. As it tirelessly works on moving people and cargo across great distances more efficiently, CEB ensures that it achieves its objectives in a manner that empowers its people, protects the environment, and supports communities so they may thrive.
