MANILA, PHILIPPINES — Two-year old independent agency GIGIL has received tremendous success on its first year joining the prestigious YouTube Ads Awards, bagging metals across some of the Philippines’ biggest and most dynamic brands, specifically Levi’s Philippines, Cashalo, Globe at Home Prepaid WiFi, and Safeguard Philippines. The team also achieved an incredible feat with winning a CRYSTAL award with “Levi’s Holiday 2018 (Studs)” for Levi’s Philippines in the Long-Form Storytelling Category – an honor only given to world class advertisements that can represent the country in a global scale.
The YTAdsAwards2 night, held on September 25, 2019, celebrated the best of digital storytelling in the Philippine advertising industry, with large brands and agencies eagerly awaiting the announcement of this year’s winners from 400 submitted entries. Despite a room full of GIGIL’s biggest peers and competitors, the young agency believes that the award show only paves a greater opportunity for the agency and their partner clients to explore the depths of their creativity:
Herbert Hernandez, Partner of GIGIL, shares, “This award show, for us, is not a competition against other agencies. But it is a competition against ourselves — a challenge to make better work with our clients and submit better entries next year,”
He also touched on how YouTube is a platform that is not designed for advertisers to reach potential customers, but is primarily a space for content creators to share their lives and insights through tutorials, vlogs, and the like, and mainly to entertain.
“That is why, given the hurdle, it is an honor to win such awards,” Hernandez adds.
The agency’s works that stood out and gave them a stellar entrance to the YouTube Ads Awards world are:
Crystal Award
Long-Form Storytelling Category
“Levi’s Holiday 2018 (Studs)”
Levi’s Philippines
Bronze Award
Financial Institutions & Service Category
“Espiritista”
Cashalo
Bronze Award
Tech, eCommerce, and Telco Category
“Umuwi Ka Na Baby #UwianNa”
Globe at Home Prepaid WiFi
Bronze Award
Beauty & Personal Care
“The Wash”
Safeguard Philippines
For more GIGIL videos, check out GIGIL TV.
The full showcase of this year’s YouTube Ads Awards winners can be viewed here.
