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Brand & Business: Fujifilm Philippines unveils the all-new X-S10 mirrorless digital camera

MANILA, PHILIPPINES – Fujifilm Philippines introduces a brand-new Mirrorless Digital Camera that is sure to endear amateur, hobbyist and professional photographers and filmmakers, as well as vloggers and content creators, alike to the evolving X Series family of interchangeable lens digital cameras. The all-new Fujifilm X-S10 combines professional grade features and image quality with the small and easy to operate form factor of a compact and lightweight body to deliver a camera that everyone will love to use.

The all-new X-S10 comes with a deeper and more ergonomic hand grip which is matched to a smaller and easier to hold body. Along with the latest technology and advanced features derived from the flagship X-T4 professional mirrorless digital camera, this latest addition to the X Series lineup is designed to deliver astounding results with minimal effort.


The X-S10 is equipped with the latest 26.1 MP X-Trans™ CMOS 4 sensor and paired with the high-speed image processing engine of the X Processor 4 and a more compact iteration of Fujifilm’s In-Body Image Stabilization. The very familiar PASM mode settings along with the popular AUTO/SP (Scene Position) Mode on the top dial allow for the production of stunning images without the need to make fine adjustments to image settings.

With its advanced video capabilities, the X-S10 can produce sharp and vibrant 4K/30P 4:2:2 10-bit video as well as high-speed Full-HD video at 240 frames per second far longer than any other X Series camera to date. Along with its vari-angle, flip-out full touch screen LCD, the X-S10 gives videographers and content creators a lightweight platform to express their creativity and produce quality moving images at a more affordable price point.

With a price of P55, 990 for X-S10 Body and P78, 990 for X-S10 with 18-55mm Kit, the Fujifilm X-S10 is a very compelling product that not only showcases the very best of the brand, but also harnesses the very best from photographers, videographers and creatives.

During its public reveal, Fujifilm Philippines worked with several talented image makers to demonstrate the versatility of the X-S10. Landscape photographer Win Magsino highlighted the X-S10’s new X-Trans CMOS 4 Sensor that gives wide dynamic range, produces beautiful colors and superb image quality, easy to operate dial interface as well as the benefits of having a 180-degree vari-angle flip out screen when composing astounding photos on the go. Veteran product photographer Ricky Ladia then pointed out the X-S10’s great focus tracking, a feature that is very essential to product photographers like him, he also liked the improved ergonomics of the X-S10’s deeper hand grip making one-handed operation and menu navigation easier as he deftly set-up the camera for a lipstick shoot.

Discover MNL also used the X-S10 to produce a short lifestyle video further proving how Fujifilm’s latest X Series camera can be a very handy tool in every content creator’s arsenal. While renowned digital filmmaker Silver Belen, explored the X-S10’s lowlight abilities, expansive color, IBIS and Face & Eye Autofocus.

As an easy to use mirrorless digital camera, the X-S10 can transform the act of taking photos and recording videos into works of art. This was demonstrated by celebrated wedding photographer, Jaja Samaniego. Despite her affinity for a different brand of camera, Jaja was impressed by X-S10’s performance and color rendition which allowed her to produce images that reflected her signature style straight out of the camera.

Inspired by Jaja’s example, Fujifilm Philippines is inviting photographers to join the Straight Out Of Camera or SOOC ASEAN photo contest. From November 20 to December 31, 2020 photographers are invited to send photos as shot directly from their Fujifilm camera. This is Fujifilm’s way to foster creativity and to showcase talent among dedicated image makers who express artistry from what they immediately capture with their cameras. Photographers are invited to visit the Fujifilm Philippines Facebook and Instagram pages to know how they can share their creativity through photos taken straight out of the camera.

The all-new X-S10 is now available for pre-ordering. Fujifilm Philippines will include one (1) free original Fujifilm NP-W126S battery for the X-S10 worth 3,500 pesos for pre-orders and reservations taken from October 29 to November 15, 2020. All pre-orders may also avail of a Php2,500 each off on the following XF F2 aperture lenses: the 23, 35 and 50 millimeter primes.

With the best features of our flagship X-T4 in a size so portable and easy to use all day, the X-S10 is a worthy stepping stone towards a more rewarding shooting and creative experience with Fujifilm.


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