ZenithOptimedia wins Resorts World Manila media business

PHILIPPINES, FEBRUARY 4, 2011 – ZenithOptimedia has won the Resorts World Media (RWM) account, according to chair Venus Navalta. Prior to the awarding, RWM did not have a media agency. The other agencies that presented their credentials were Starcom and Adformatix.

The appointment took effect on February 1st, just days after the launch of the RWM TV spot by creative agency Seven A.D.

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