Two new books have been added to the illustrious titles carried by adobo books, which carries the best and latest advertising resources.
This is Advertising by Eliza Williams addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated, and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leading advertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.Eliza Williams in currently senior writer at Creative Review magazine in London, and also regularly contributes to magazines including Frieze, Art Monthly, and Flash Art.
Big Format Advertising by Pep Senabra takes a look at the biggest, chunkiest and most attention-grabbing billboards, posters and other out of home ideas from the best advertising agencies in the world
This is Advertising is available for only P2,120 while Big Format Advertising will cost you only P2,650. adobo books provides free delivery within Metro Manila only
Check out the other informative and entertaining titles from adobo books here
