NEW YORK, USA – What happens when one of the world’s most prestigious advertising award shows teams up with a cutting-edge AI storytelling engine? You get NYFAI, a bold new frontier in creative competition, powered by New York Festivals Advertising Awards and LTX Studio, the AI-first creative platform from tech innovators Lightricks.
This partnership brings together an elite squad of agencies including FCB Chicago, Clutch, adam&eve DDB UK, Code and Theory, Cylndr, and two teams from McCann Detroit to tackle a unique challenge: build breakthrough campaigns using LTX’s enterprise-level AI suite for a new class of clients: nonprofits and startups under three years old.
The challenge? Each agency will receive a real-world creative brief and craft a 30 to 60-second spec TVC, using LTX Studio as their digital playground. From world-building to story arcs, character creation to visual execution, LTX’s AI engine is the co-creator in the room and is amplifying the vision, not replacing it.
Beyond the NYFAI, agencies will have the opportunity to make a real-world impact. The participating brands and nonprofits will have the option to release the finished work publicly, gaining exposure and advancing their mission.
“NYFAI is more than a competition – it’s a live fire experiment in how AI can be used to do great brand work at incredible speeds,” said Scott Rose, President of New York Festivals. “In collaboration with LTX Studio and top agencies around the world, we’re inviting creative teams to push boundaries, test new approaches, and explore what’s possible with the cutting edge of storytelling tools.”
“We built LTX Studio to help creative professionals move faster from idea to impact. NYFAI is the perfect proving ground—where the best minds in advertising can explore how AI doesn’t replace creativity, but amplifies it.” said Zeev Farbman, Co-Founder and CEO, Lightricks.
As the creative engine behind NYFAI, LTX Studio is a co-pilot built for agencies, filmmakers, and marketers who shape stories for a living. The platform empowers teams to develop characters, design scenes, map story arcs, and build visual worlds—all in one connected space. By turning early creative thinking into production-ready materials, LTX helps keep teams aligned, focused, and collaborative from concept to final execution.
The final deadline to enter the 2025 New York Festivals Advertising Awards is May 9, 2025. For more info on categories, rules and regulations or to enter visit: HERE.
