Matt Seddon, Ace Saatchi & Saatchi president, recently announced the appointment of Charo Logarta as the agency’s new PR Director.
Logarta is a ten-year veteran of the media network giant ABS-CBN. As a news reporter, Logarta often wound up in the midst of local news drama having been tear-gassed at the Manila Peninsula incident last November, as well as the Glorietta blast where she narrowly avoided injury.
“I think this fearless and bold spirit is just what we need for the new Ace Saatchi,” said Seddon of Logarta’s appointment.
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Logarta is already geared to bring in team members as the agency is fixed on building its PR efforts.
