Philippine NewsPress Release

Brand & Business: Philips’ NutriU app brings thousands of healthy recipes to Filipinos

MANILA, PHILIPPINES – Appliance conglomerate Philips Domestic Appliances launched the Philips NutriU app in the Philippines, further revolutionizing healthy home cooked meals for all Filipinos. The recipe platform, which is paired with the Philips Airfryer, already has over 240,000 users across eight countries in Asia-Pacific. In a survey conducted among 541 NutriU app users in 2021, Philips Domestic Appliances found that the combined use of the Philips Air Fryer and NutriU App helped 86% of respondents prepare healthier meals more frequently. 

Start your healthy eating journey here

Introduced in 2019 and active in more than 20 countries worldwide with one million downloads, the Philips NutriU App contains thousands of nutritious recipes curated by nutritionists and chefs that don’t compromise on taste. For new home cooks to experienced kitchen veterans, the app is equipped with tips, recommendations, and a wide range of recipes from main courses to desserts. 


Philips NutriU app usage data showed that healthier recipes such as air-fried sweet potato chips were popular on the platform, together with recipes that had healthier ingredient substitutes as well. Additional findings also highlighted how during the pandemic, interest across the region rose for recipes for banana bread, chicken breast, and sweet potato fries, with 42% of respondents viewing the banana bread recipe on the application. 

From frying, baking, grilling, and roasting, the Philips NutriU App is the perfect companion when used alongside the Philips Airfryer to prepare healthy meals made to suit any taste and diet. 

Become part of a community

The Philips NutriU App has a community on its platform where consumers can share their culinary creations and get inspiration from other users. Home cooks eager to share their meals with others can upload their recipes on their personal cookbooks on the app – making it easy for anyone to keep track of their favorite dishes. 

Enjoy cooking made easy and healthy for everyone

Globally, the application has seen the number of downloads increase fivefold from 2019 to 2022, while in APAC, the number of downloads increased threefold between 2020 and 2021. Further findings from the usage data showed that the combination of the Philips Airfryer and NutriU App was well-received by both tech-savvy consumers (aged 25-44) and older consumers (aged 45 and above), who made up 37% and 52% of NutriU App’s users respectively. This reflects the ease of use and convenience of both the Philips Airfryer and NutriU App in making cooking easier in the kitchen and healthier for people of all ages.  

“We are heartened that our innovations have had a positive impact on the lives of consumers, especially during the pandemic. We rely on technology to simplify our lives, but it can also reward us with good health in our wellness journey. For example, our Philips Airfryer XL is the ideal cooking companion. It doesn’t only fry, but also bake, grill, toast, dehydrate and even reheat. Paired with the NutriU app, it does the thinking and cooking for you. We look forward to continuing to inspire consumers with innovations that help them lead healthier and happier lives,” said Ipek Akinci, country manager, Malaysia, Philippines, Singapore and Emerging Markets, Philips Domestic Appliances.

Philips pioneered air frying technology in 2010. Since then, the air fryer has featured prominently in kitchens the world over, delivering tasty and nutritious homemade meals effortlessly with up to 90% less fat. Ranked number one in terms of global sales volume by Euromonitor, The Philips Essential Airfryer XL features patented Rapid Air technology that creates seven times faster airflow, evenly cooking food in hot air for delicious meals that are crispy on the outside and tender on the inside.

Download the NutriU App for thousands of air fryer recipes on the App Store or Google Play Store and follow Philips on Facebook (Philips Home Living) and Instagram (@PhilipshomelivingPh) pages for updates. 

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