ASIA-PACIFIC – THAILAND, SEPTEMBER 2, 2013 – Why do visually impaired kids need to be separated from the normal sighted when reading books, when they can actually read together?
Together with the Thailand Association of the Blind, BBDO Proximity breaks down the wall by blending Braille with English to encourage equivalence between the blind and the fully sighted ones. For The Storybook for All Eyes, the agency used a newly created font called “Fusion” – an embossed font with dots and sketches which can animate the book that blind kids could distinguish.
A short video was also released to promote awareness that this creation can change the world, specifically the disparities of the blind from the fully-sighted.
“Life does not always need light to be bright”
Storybook For All Eyes from Thasorn Boonyanate on Vimeo
AGENCY CREDIT
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director: Chalit Manuyakorn
Association CD: Apichai Inthutsingh
Copywriter: Thasorn Boonyanate, Rook Floro
Art Director: Rook Floro, Prasit Vitayasamrit
Typographer: Natira Wongpaitoon
Graphic Advisor: Thanonchai Sornsriwichai
Storyteller: Rook Floro
Print Craftman: Thanutphol Pornlikitchotwong
Print Craftman: Panus Saeli
Print Craftman: Supalerk Sruruchyanont
Account Director: Taksina Vasaruchapong
Producer: Ladawan Vilainart
Publisher: Prasarnmitr
Photographer: BOB EYE VIEW
Music Composer: Orwell / L’arriere 2
Director: Thasorn Boonyanate
