MANILA – Campaigns & Grey has promoted its Procter & Gamble account leaders Bernadette Rome and Eres Aspi to vice president, account management.
The pair has spent a greater part of their careers in Campaigns and has been instrumental in growing P&G into one of the agency’s biggest clients.
Rome joined Campaigns in 1994, handling major accounts such as GSK, Universal Robina Corporation and Sanofi before overseeing the P&G account in 1999. Since then, she has become the senior regional agency hub leader for Downy Fabric Conditioner in Asia Pacific.
In 2001, after a five-year stint with Leo Burnett, Aspi joined Campaigns, where she handled top clients including Del Monte, GSK, Universal Robina Corporation, Purefoods, Pedigree and Sara Lee. Aspi’s excellent business relationship with P&G resulted in Campaigns launching Joy Dishwashing Liquid outside of Philippines. In 2009, Aspi was recognized as one of the “rising stars” for her brand building and creative awards for Joy Dishwashing Liquid by the WPP Team P&G.