The AdCon trade show last January 23, was a big success. Major sponsors have snapped up the mega-buck branding opportunities, but venue-oriented merchandising (banners, streamers, and other publicity) is still very much open. Most of the booths at the trade show – now a big, branded event, for the first time — have also been reserved.
The crowd failed to react through most of Ways & Means Chair Hermie de Leon’s sponsorship presentation, but leaped to action later when reservations began. Online sponsorship options were presented by Chewy Chua of Tribal DDB, creators of the AdCon site and its forthcoming community. The Hotel & Meals committee also opened reservations to over 35 accredited hotels.
November seems a long way away, but things are moving. Overall AdCon chair Margot Torres reminds everyone that early bird registration, a sizable discount at nearly 30% off, expires March 31. To register and for more information, visit www.adcon.com.ph.
Meanwhile, the PR Committee headed by Jones Campos, Globe Asst. Vice-President and Head of PR, and Pepito Olarte-Group Sales Director of the Inquirer Group of Companies, held a press conference last February 19 where Torres addressed the Lifestyle editors of major dailies. A full media presscon followed on March 26.
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